7 Key Principles of SaaS Marketing (With Formulas, Examples, and Tools)

Software-as-a-service startups have become a staple of the new cloud-based economy. There are an estimated 10,000 private SaaS companies, and 50 publicly traded giants with a total market cap of over $225 billion.

saas 10 largest companies

10 Largest SaaS Companies

And what do these companies have in common? They leveraged what is usually referred to as SaaS marketing.

But what’s SaaS marketing it? What do you need to measure to succeed and what channels perform better than others to sell your SaaS product?

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