A DDoS attack is surprisingly easy to carry out and affects millions of websites worldwide every year, with the number of attacks rising.
Suffering DDoS attacks may seem like an inevitable side effect of being online; the more successful your site, the more likely it might seem that you’ll be the target of an attack at some point. But you can reduce the chances of a DDoS attack affecting your site.
You might be wondering: What is a DDoS attack? And how can I protect my site from them?
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In this post, we’ll explain what DDoS attacks are, explore what might make your site vulnerable, and outline the ways you can reduce their probability and impact.
DDoS attack is and, importantly, what it is not.
DDoS stands for distributed denial of service but is often referred to as a simple denial of service. A DDoS attack consists of a website being flooded by requests during a short period of time, with the aim of overwhelming the site and causing it to crash. The ‘distributed’ element means that these attacks are coming from multiple locations at the same time, as compared to a DoS which comes from just one location.
If your site suffers a DDoS attack, you will receive thousands of requests from multiple sources over a period of minutes or sometimes hours. These requests aren’t the result of a website suddenly getting a spike in traffic: they are automated and will come from a limited number of sources, depending on the scale of the attack.
In the screenshot below, you can see the sudden spike in requests received by a site when it’s subject to a DDoS attack.
DDoS attack traffic
A DDoS attack isn’t the same thing as hacking, although the two can be linked; the perpetrators aren’t attempting to access your website’s files or admin, but instead, they cause it to crash or become vulnerable due to the volume of requests. In some cases, this will be followed by attempts to hack the site when it’s vulnerable, but in the majority of cases, the aim is simply to make the site stop working.
It may sound as if there isn’t any way to avoid a DDoS attack: after all, if someone decides to flood your site with requests, there isn’t much you can do to stop them.
But although you can’t do much to stop someone attempting to damage your site with a DDoS attack, there are steps you can take to ensure that if you are subject to an attack, your site won’t cease working and it won’t be vulnerable to hacking.
We’ll cover those steps later in this post, but first, let’s examine why someone might want to mount a DDoS attack on your site.
Why Would Someone DDoS your site?
So why would someone mount a DDoS attack on your WordPress site? What could they have to gain from it?
There are many reasons why an attacker might want to put your site out of action via a DDoS attack. These include attacks by competitors and attacks because of your content.
DDoS Attacks by Competitors
In an ideal world, your competitors would attempt to outperform you online by improving their content, SEO and conversion rate, which is the legitimate way to use your website to gain competitive advantage.
But in some cases, competitors might take more extreme measures. A competitor might hire someone to mount a DDoS attack on your site in the knowledge that this won’t only impact your website, it’ll also impact your business.
In the time it takes you to get your site working again, they will be taking business from you, especially if they are running ads using your business name as a keyword. If your site isn’t up and running again quickly, you’ll lose search ranking and may find that your competitors now rank above you on Google.
Of course, it’s very difficult to prove who carried out any DDoS attack. The attack won’t come from your competitor’s IP address! Unless you have very deep pockets, attempting to take legal action against a competitor you suspect of doing this is unlikely to be successful.
Far better to protect yourself from the effects of an attack in the first place. And don’t be tempted to mount another DDoS attack against your competitor in response. This is illegal and it’s far better to reassure yourself that a competitor desperate enough to use measures such as these probably won’t have the longevity or reputation that your business does.
DDoS Attacks on Your Content
Some sites are subject to DDoS attacks because of the nature of their content.
For example, a whistleblowing site might be subject to an attack. A site dealing with a controversial issue (such as access to abortion or anti-racism) might suffer attacks from people who disagree with its message and want to put it out of action. Or your content might be commercial but still sensitive and there are people who don’t want it available online.
If your site is successfully attacked, it will put your content out of circulation, which could cause problems for your users if they need access to information or guidance.
You’ll also be spending time resolving the issue, losing any revenue you might be making from the site (either in sales or donations if you are a nonprofit), and your rankings can drop if your site is returning a 502 error for hours or days.
Politically Motivated DDoS Attacks
Politically motivated DDoS attacks are becoming more common as cyber threats are increasingly used to disrupt the political process.
If your website is for a political party, candidate or organization, or advances a specific political cause, then it may be vulnerable to attack from people who disagree with your politics.
This won’t unnecessarily come from your political opponents. It is more likely to come from external sources that seek to disrupt political debate, block certain types of content and use chaos to confuse and disenfranchise people.
The attack could be an attempt to make it impossible for people to access your content (see above), or it could be a more personal attack on the individual candidate or organization behind the site.
This is different from a site becoming overloaded because of spikes in visits due to the news cycle. I once worked on the website of a political party which became overwhelmed when the party’s manifesto was launched for a general election. That was the first UK election in which e-campaigning was significant and we just weren’t prepared for the volume of traffic.
Instead, a DDoS attack will be much sharper and more abrupt, seeing a very sudden spike in requests for sometimes a matter of minutes. This will look very different from a natural spike in traffic, which although it can be sudden will normally take the form of a curve instead of a cliff.
If you are running a campaign (which might have made you more vulnerable because of the extra publicity), then it will be particularly important to ensure your site remains operational and not to waste time dealing with the attack when you could be focusing on campaigning activity. That’s why it’s crucial to take the steps below to protect your site from a politically motivated DDoS attack.
The Effects of a DDoS Attack
A DDoS attack might have a variety of effects, depending on the nature of the attack and how prepared you are for it.
1. Website Downtime
The most immediate and obvious effect is that your website is overwhelmed and becomes unavailable.
This means any business you gain via your website won’t be available to you until you get the site working again. It also impacts on your reputation as a website owner. And if you don’t fix the site quickly, it can affect your SEO as if Google crawls your site and finds it out of action, you will lose rank.
If your site is unavailable because of being overloaded, it will return a 502 bad gateway error, which will negatively impact your search rankings if you allow it to stay that way for too long.
I’ve also seen attacks where the site hasn’t been available for a number of days (because the owner didn’t know how to fix it and hadn’t kept a backup, more of which shortly), and when the site did go back online, all of the internal links in that site’s Google listing had been lost.
2. Server and Hosting Issues
If your site is subject to regular attacks that you don’t take steps to mitigate, this could lead to issues with your hosting provider.
A good hosting provider will give you tools to secure your site against DDoS attacks but if you don’t have this and you’re on shared hosting, the attacks may impact other sites on the same server.
Kinsta implements hardware firewalls, active and passive security, and other advanced features to prevent access to your customers’ data. Check out more here.
3. Website Vulnerability
A DDoS attack could render your site more vulnerable to hacking as all of your systems are focused on getting the site back online, and security systems may have been put out of action by the attack.
Hackers might then find it easier to make their way onto your site via a back door once the DDoS attack has succeeded in paralyzing your site.
Follow-up attacks like this won’t always come from the same source as the requests that formed the DDoS attack: a clever hacker will know how to hide their tracks and use multiple IP addresses to attack your site, as well as how to hide their real location.
So if you are the victim of a DDoS attack, one of your first priorities should be ensuring your WordPress site is secure. This is arguably more important than getting your public-facing site up and running again, as another attack will only take you back to square one (or worse).
4. Lost Time and Money
Repairing a website that has been subject to a DDoS attack takes time. It can also take money.
If you don’t know what’s happened to your site and haven’t prepared for the possibility of an attack, you could end up having to rebuild your site from scratch (I’ve seen sites where this has happened). If you didn’t take a backup of your site, what are you going to restore it from? And if you don’t fix it quickly, the attack could have a long-term impact on your site’s SEO and business performance.
While the site is down, you could be losing money in revenue, especially if your site is an ecommerce store. And you may have to pay money to hire a security expert or web enveloper to rebuild your site and make sure it’s protected from future attacks.
All of this emphasizes how important it is to protect your site from DDoS attacks. I had one client who suffered frequent attempted attacks because of the nature of their business; because we set up security measures, these never impacted on the site. If you’re prepared, then a DDoS attack shouldn’t affect your site either.
What Can Make Your Website Vulnerable to DDoS Attacks?
Some sites are more vulnerable than others to DDoS attacks. These will either make you more vulnerable to the attack in the first place or to its after-effects.
The first culprit when it comes to vulnerability to DDoS attacks, as with all kinds of cyberattacks, is cheap hosting.
Cheap hosting has two main downsides: lack of support and volume of clients.
To make it possible to offer the hosting so cheaply, the hosting provider will have a large number of clients all using the same server, meaning if one of the other sites on that server is subject to an attack, it could affect you.
Cheap hosting providers won’t provide security precautions against DDoS attacks, they won’t warn you when an attack takes place, and they won’t help you to repair your site when it stops working. They won’t take regular backups of your site and even if they do, they’re unlikely to help you restore your site: you’ll have to work out how to do it yourself.
This isn’t because cheap hosting providers are trying to con you or because they don’t provide the services they promise: it’s simply because to make their hosting cheap, they have to skimp on support. Otherwise, they wouldn’t make a profit.
If your website supports a business or any venture where your reputation and the security of your website is important, then it pays to invest in good quality hosting. The extra cost will be worth it when you avoid having to spend time fixing your site if it is attacked, and will certainly be worth it if it means your site stays online through an attempted DDoS attack and isn’t compromised.
Kinsta offers a security guarantee as well as firewall protection against DDoS attacks.
Lack of Preparation
Failing to prepare for the possibility of a DDoS attack won’t necessarily prevent one happening, but it will mean you don’t suffer so much if you are subject to one.
Firstly, taking security precautions against potential attacks will enhance your site’s chances of staying online despite suffering an attempted attack.
But understanding how to stop a DDoS attack in its tracks will also help. If your site is attacked and does go down if you’ve prepared you will be able to get it up and running again much quicker than if you hadn’t prepared.
Installing security software or making use of the security alerts offered by your hosting provider means you will be alerted if your site does come under attack, and either you or your hosting provider can take action to protect your site.
Taking regular backups of your site means that you can quickly restore it if it does experience problems.
And keeping your site up to date means that it’s inherently more secure and will be less likely to encounter problems if you do have to rebuild it.
Insecure or Out of Date Code
Keeping your version of WordPress as well as your theme and plugins up to date won’t protect you from a DDoS attack.
But if you are attacked and the subsequent weakness of your site is used by hackers as an opportunity to gain unwanted access, they will be far less likely to succeed if your site is well managed.
Precautions include keeping your site up to date as well as only installing plugins and themes from reputable sources. The WordPress theme and plugin directories are by far the best places to find free themes and plugins, and reputable developers will make them available there. Be careful not to install code that might cause incompatibilities with your hosting and never install nulled themes or plugins.
How to Protect Your Site Against DDoS Attacks
So now for the question you’ve been itching to know the answer to: how do you protect your site against DDoS attacks?
There are a variety of precautions you can take, and which you choose will depend on your setup, your budget, and your preferences.
Let’s take a look at the options.
Protection from Your Hosting Provider
Kinsta hosting has a number of features that will reduce the chances of you being subject to DDoS attacks.
All of the sites hosted at Kinsta are stored behind the Google Cloud Platform (GCP) Firewall. Each site container (where your WordPress site lives) runs on a virtual machine in one of multiple GCP data centers. This is behind a load balancer, which is then secured behind the GCP firewall.
All of this makes it much harder for a DDoS attack to get through.
Another Kinsta feature which can help protect you once a DDoS attack has begun is GeoIP blocking. Kinsta will detect any DDoS attack and alert you to it. You can then use the Geo IP blocking feature to block the geographical area from which the DDoS attack is coming.
This means you can safely block a geographical region where an attack is coming from and IP addresses from that region will no longer be able to send requests to your site.
Alternatively, you can block individual IPs in MyKinsta via the IP Deny page.
Kinsta’s IP deny feature
Here comes the hard truth, though: however good your hosting provider is, it’s impossible for them to provide total protection against DDoS attacks. What a good hosting provider will do is provide a good firewall, which will reduce the chance of an attack but not get rid of it altogether. They will also have tools you or they can use to stop the DDoS attack once it starts, such as IP blocking.
This is why any hosting provider that claims to give you total protection from DDoS attacks isn’t being entirely honest. They can reduce the probability of an attack and they can limit the impact of it, but they can’t stop DDoS attacks entirely.
Instead, to protect yourself from DDoS attacks more thoroughly you need to use a vast network that can use its database of information about attacks on other sites around the world to anticipate attacks and block IPs from which they re likely to come. Let’s look at a couple of those services.
Cloudflare is one of the internet’s most popular providers of content delivery networks, and it also offers protection against attacks and hacks. Because of its vast size, it has access to information about where DDoS attacks are coming from and can then block those IP addresses for all the sites on its network.
Cloudflare DDoS protection
Cloudflare’s cloud-based network is always on and always learning, meaning it can be identifying potential attacks and stopping unwanted traffic from reaching your site 24/7. It also provides you with a dashboard you can use to monitor and allay DDoS attacks so you can identify what your vulnerabilities might be.
Sucuri is a company best known for its services cleaning up sites after hacks and helping to prevent them from happening again. But it also offers DDoS protection.
Sucuri DDoS protection
Sucuri’s service works because it is so large, with a network of over 400,000 customers meaning it can keep a database of attacks in the same way that Cloudflare can. Those IP addresses can then be blocked on your site.
Sucuri’s network isn’t as big as Cloudflare’s but the company is worth considering if you also want advanced security features and monitoring, which is where their specialty lies. Sucuri will monitor your site for downtime and attacks or hacks and will fix any hacks that take place.
So if you do suffer a DDoS attack and your WordPress site is hacked when it’s vulnerable, being with Sucuri means you can get it up and running again as quickly as possible.
DDoS attacks are becoming more common and they have the potential to cause billions of dollars worth of damage.
It’s impossible to completely protect yourself from DDoS attacks as there isn’t much control you have over the traffic coming to your site. But if you use one of the services above, avoid cheap hosting, and prepare yourself for a DDoS attack if one does occur, then you will be much less likely to suffer.
The post DDoS Attacks Explained: Causes, Effects, and How to Protect Your Site appeared first on Kinsta Managed WordPress Hosting.
Far in the past, there were times when the webmaster, in order to create the simplest website, had to make pages, write dozens of scripts manually, and quite often had to do this from scratch. Currently, millions of sites are created on ready-made engines, which can be either free or paid – very often quite expensive.
Joomla is a free software that was first provided to users in 2000. At the moment – this is one of the best free engines created in the programming language PHP. According to one estimate, Joomla currently is used as the main CMS engine about 4.5% of all websites. This popularity can be attributed to a number of different factors, the main one of which is its boatload of customization options in the form of Joomla templates.
What are Joomla templates?
Joomla templates are collections of files that serve as templates for site content, allowing you to manage and change the design of your Joomla site – primarily in terms of layout – to adapt its functionality and design style. The template gives you the opportunity to make your website look and work in a certain way.
How to choose a Joomla template
As far as choosing templates goes, you’ve got two options: Using default templates from itself the platform or installing free Joomla templates made by outside developers.
The first is, well, the default ones, which is a serious plus if you, let’s say, are a blogger who designs a website on a budget. The default Joomla templates are usually the minimalist themes and your website will not make everything so clear that they are usually easy to use and come with a few amounts of features as far as customization goes. Most free Joomla templates contain options for choosing different fonts and colors, placing text in different columns, and choosing places on the website for different widgets.
Many of the free Joomla templates made by third-party developers are also very simple and do not offer a good professional design for your future website. But there are very few developers who provide premium quality free Joomla templates, which gives more freedom in adding custom features that provide regular updates, better optimization, and more specific functionality. In addition, in many multi-purpose free Joomla templates, you can use your coding skills to further modify your website. Joomla templates for business websites usually fall into this category, because premium quality templates support a wider range of functionality and are usually more unique than their other counterparts.
If you go on a template provided by 3-rd party developers, you should consider several things when it comes to choosing a Joomla template: the features you want, overall user experience, responsiveness, ease of use, website speed, SEO friendly. Since this is a lot to juggle, and since there are thousands of free Joomla templates right now, finding the specific one that will be the best choice for your site can be a bit complicated.
As the future improvement of your website, your template’s speed will always play a big role in SEO. However, the most important thing is that you do not need to spend money just to get a quick-loading site. In fact, you have many free options, and we have put together some of the fastest and top-rated free Joomla templates in 2020 for you right in this article.
JF Simone free Joomla Gantry 5 template provides a clean and crisp and looks well on any kind of website. It offers a versatile layout that gives you the possibility of your content stand out. It has a top-quality premium design and keeps things minimalistic. It can be used to display blogs, showcase photos, run a forum bulletin board, showcase photos or host a portfolio website. This works even for eCommerce shops, as you can display your products. Thanks to the Gantry 5 framework customizer, you can change the layout and design to suit your needs. With a simple customization tool, you can modify the layout, color of the template, fonts, widgets the way you want. This template supports popular Joomla components such as are Phoca Cart and Kunena Forum.
So if you are looking for a premium class Joomla template for free, you should definitely check out JF Simone.
JF Connecto is one of the popular free Joomla templates available right now. One of the reasons for its popularity is that many owners of social networks on Joomla CMS or blogs prefer this template. It comes with a custom design for EasySocial and Community Builder Joomla extensions that’s beautiful to look at. It is also easily customizable, lightweight and extensible. It has an amazing design that is possible to edit for all kinds of business. This template has a slider on its home page and supports custom widgets, and additional publications section, and much more.
The multi-purpose template is fully compatible with EasyBlog, so with this template, you can create a beautiful blog. The template comes with a Quickstart installer package, which gives you to clone the demo website data on your site.
JF Corporate is the leading free Joomla template currently leading among the best templates on the market. The unique design and multi-purpose functions with a creative touch make this template very attractive. Add to this the opportunity to choose from several pre-created demos that have many design concepts, 5 professionally made elements and everything you need, excellent documentation, fast loading speed and much more.
This template is also supported by the Kunena forum and the JomSocial social network Joomla extensions, so you can easily build a forum or social networking website.
Bold and unique, JF Business is a modern business free Joomla template that is powerful but not bloated. In the template, you can choose from 2 different homepage demos and multiple custom page layouts. Based on the famous Bootstrap framework, fast loading speed is based on the amazing framework of the Gantry Joomla template engine.
This template can be configured beginner-friendly Joomla customizer tool and can handle all your favorite Joomla extensions and features, such as JomSocial and Kunena forum.
The best technology is invisible and reliable. You almost forget it’s there, because things just work. Bad technology never disappears into the background — it’s always visible, and worse, it gets in your way. We rarely stop to think “My, what good Wifi!” But we sure notice when the Wifi is iffy.
Good technology in an app requires solid offline support. A WordPress app should give you a seamless, reliable posting experience, and you shouldn’t have to worry whether you’re online or offline while using WordPress Mobile. And if we’ve done our jobs right, you won’t have to!
We all need fewer worries in life, so if you haven’t already head to https://apps.wordpress.com/get/ to download the apps.
On the go and without a connection? No worries! The apps will now remember your choices and once you’re back online,your content will be saved and published as requested. But if you changed your mind about publishing a post while you’re still offline, you can still safely cancel it.
This improved publishing flow comes together with a revamped UI for yourf post status. You’ll be able to clearly see which posts are pending, saving or publishing.
We removed several alerts that were being presented while you were offline. These blocking alerts required you to take action but often provided no insights on either what the problem was, or how to resolve it.
They have been replaced with contextual non-blocking messages both within the UI, and in notices appearingright above the toolbar.
As a result, you’ll see less disruptive and uninformative alerts, and more inline and informative messages, such as the one shown above.
We also added some safeguards to ensure there are no surprises!
Modifying posts that are scheduled for publishing will cancel the publishing action. Don’t worry, though – you can always reschedule the post for publishing.
All queued save and publishing operations will be canceled if your device stays offline for more than 48 hours. We want you to be in complete control of what gets published and when.
Affiliate marketing is one of the best ways to earn a good amount of passive income. All you have to recommend other’s products or services to your audience, and when they will purchase from your links, you will get a commission.
Advertisers provide you a unique tracking URL by which they track the sales or clicks. These URLs are not so pretty and contain lots of strings and numbers, so it is tough to memorize it.
To make the links user-friendly and pretty, we cloak the affiliate links.
What Is Link Cloaking & Why you need to do it?
Long story short, Link Cloaking is a technique that makes long and ugly url short and branded.
As I mentioned above that often, affiliate links are lengthy, hard to remember, includes your user name, userid, strings, and sometimes special characters, which makes it ugly. The URL looks like this:
But when you cloak the link, it makes these urls short and more branded with your domain. And it looks like this:
Now you know the benefits of affiliate link cloaking. But still, let me highlight some of them here:
Sometimes users avoid to click on the affiliate links intentionally, and they end up leaving your website. But if you are cloaking them, they will not be able to guess if it is an affiliate link or not.
Let’s assume you are using an affiliate link on more than one post or place. And tomorrow, the advertiser changes the tracking URL. Now you have to change in all the places. But if you are using a link Cloaker, you have to change on a single location, and rest will be handled automatically.
There are many other benefits of cloaking your affiliate links. Just try the link cloaking and see the benefits.
Now, I am moving to the next step and explain to you how you can cloak affiliate links in Joomla.
How to Cloak Affiliate Links in Joomla?
Since Joomla is a powerful CMS out there and it comes with much-inbuilt core features, and the Link cloaking plugin is also one of the core features of Joomla. In other CMS, you need to install the third-party plugins, but in Joomla, you don’t need to use the third party extension. You can use the core plugins for Joomla.
Using Redirects Component
Redirects component is one of the core plugins which comes with Joomla installation. You don’t need to install it separately, but you need to enable it from the backend. So make sure you have enabled it before starting to cloak the links.
To cloak your affiliate links with Redirects plugin, navigate to Components > Redirects
Now, click on the New Button and you will be redirected to cloak a link.
Here, under the Expired URL, you have to add your branded url, and under the New URL, you have to enter your affiliate URL.
And this way, you can use Redirects plugin to redirect the affiliate links. In JoomlaBeginner.com, we are also using the Redirects plugin to cloak affiliate links in Joomla.
Let me know in the comment section what other ways you are using to cloak the links on your Joomla website.
Listen to enough origin stories of successful WordPress agencies and you’ll notice they sound eerily similar:
The founders were working as freelance designers or developers, building websites while simultaneously running their small (or solo) businesses. Inevitably, they started to look around and wonder if there were opportunities they were missing out on — ones that would make their jobs easier, their lives more fulfilling, and their businesses more profitable.
You may or may not be aware of this, but this is exactly where Kinsta’s founders started out. Mark, Anita, Peter, and Tom were running a web development business in 2013 that was a whole lot of work and not very rewarding.
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Eventually, the Kinsta founders realized that what they were doing just wasn’t scalable or sustainable. And that’s a point that many WordPress freelancers and small business owners get to as well.
In order to change that narrative, you must be prepared to shift your company in a different direction. For Kinsta, that meant moving into managed WordPress hosting. For others, that may mean building a bustling WordPress agency. Your story is your own to shape and mold.
That said, whatever path you choose to go down, none of that growth will be possible without:
A team of dedicated experts
Buttoned-up processes and documentation
Automations and templates galore
That’s not to say that you don’t have these elements in place as a WordPress freelancer. But a WordPress agency requires you to take it to another level.
If you find yourself in a similar position where you’re feeling okay with the work you do but don’t feel as though you’re maximizing your impact or your profit, it could be time to turn your freelance business into a full-service agency.
In this guide to starting a WordPress agency, we’ll show you how to get an agency started and, later, how to scale it for greater success and sustainability.
episode of The Office where Michael Scott screams, “I declare bankruptcy!”?
Michael Scott declares bankruptcy the wrong way.
He thought all it would take was a public declaration to zero out his debts. You and I both know nothing is that easy in business or in life. Which is why you’re going to need to do more than start calling your business a “WordPress agency”.
If you’re ready for the challenge (and reward) of starting your own agency, start here:
Step 1: Define Your Mission
According to a recent survey from FlexJobs, these are the top challenges freelancers focus on:
Creating a predictable income stream
Managing their freelance business
When your focus is on where you’re going to get your next client from or how to balance managing a business with building websites, it’s difficult to focus on a mission that’s anything but:
“Do an awesome job designing websites so that great clients want to work with me and pay me on time.”
That all changes once your WordPress business is more established and you’ve created some stability in your work. It’s at that point you need to have a rock-solid mission that every decision revolves around — and one that takes the focus off of your struggles and puts them on the people you intend to help.
To define your mission, ask yourself the following questions:
“Who will we serve?”
In other words, what should your niche be?
Although Codeable isn’t a WordPress agency, the evolution of the company’s mission is one you can certainly relate to.
Codeable’s About page
The founders’ experience running a development agency is what led them to create a solution for a problem they had first-hand experience with:
“Per was frustrated with the client side, Tomaz with the freelancer side: the tons of freelancers, the bidding, the race to the bottom, the fierce competition, the poor quality of work, the missed deadlines, and all the unhappy clients and freelancers as a result.”
So, who are you the most passionate about serving?
Next, ask yourself:
“Why do we want to provide these WordPress services?”
Do you feel as though there’s a gap in the market for this kind of service? Or that your target audience has been mostly overlooked?
Think about what kind of difference you’re going to make by entering the market. Then, craft a short description that sums up the why of what you’re going to do.
Here’s how Codeable does it:
“The purpose was to create a healthy environment that enables distributed work for both clients and freelancers.”
The mission is 100% focused on elevating the lives and businesses of Codeable’s target customers. You should do the same.
Finally, you need to ask yourself:
“Where do we want the agency to be in 12 months? How about 24 months? Or 5 years?”
You don’t need to be able to predict the future, but you do need to have a clear enough roadmap to help move your agency in the right direction.
Take Codeable, for example. Although its services have scaled over time, it’s remained steadfast in its mission:
“Codeable started with small customization tasks, but today we help businesses of all shapes and sizes. While our scope of services changed, our mission to unlock distributed talent, create equal opportunities, and enable both clients and freelancers to thrive in an environment based on trust remains the same. We are still focused on growth not for the sake of growth but for the sake of making a difference in people’s lives.”
The goal-setting and roadmapping part of this exercise isn’t something you need to share publicly right now. However, it’s something your internal team should be aware of so that their own goals and roadmap for growth can align with your agency’s.
Once you’ve firmed up your mission, create an official mission statement, save it somewhere your team has access to, and return to it whenever it’s time to make a big decision for your company.
Step 2: Choose Your Services
Now that you know who you’re going to serve and why, it’s time to iron out what exactly you’re going to do for them and how. Yes, you’re a WordPress agency… but what kind exactly?
Your niche will help with this somewhat.
Take Itineris, for example. This WordPress agency serves the following:
Itineris explains which kinds of clients it supports.
By defining who exactly you are going to help, you can better choose which services you need to provide. In Itineris’s cases, that means:
Premium web development
Then, you have the example of WP-Tonic which specializes in WordPress development for LMS and membership websites.
eLearning businesses are a special breed, with the features needed to support membership and online course integration. As a result, WP-Tonic has services built for this specific set of customers:
Custom design (for WooCommerce checkout, lead gen landing pages, email marketing, sales funnels, etc.)
Custom LMS plugin development
Search engine optimization
Security and backup support
Bottom line? Don’t fall into the trap of thinking that a WordPress agency should offer the same services as all the lookalike companies out there.
Instead, consider what your clients really need. Then, think about how that plays into your strengths.
And don’t worry if your vision for the agency isn’t something you can necessarily support with the current team you have. Put those additional services or products on the shelf and slowly but surely scale your way up to them.
For now, focus on providing immense value in the services you do offer.
Settle on the essentials: the ones you’re capable of offering and the ones your clients absolutely need. Write them down with a brief description of each and move onto the next step.
Step 3: Set Your Prices
When you’re running a smaller business, you might be reluctant to publish your prices online. You want prospects to focus on your value and not on how much it’s going to cost them to build a WordPress website.
Premium pricing and value are inherently built into the identity of a WordPress agency. So, there’s no reason to keep that information away from the public.
Plus, by publishing your development costs and monthly retainer pricing on your site, you can quickly weed out any prospects who don’t have the budget for what you do.
Here’s how DevriX does it:
“Request a Website” form for interested prospects.
Pricing for the agency’s services appears numerous times on the website. However, let’s say someone gets to this Request a Website form and somehow glossed over any mention of costs. That’s okay because there’s another reminder here:
DevriX statement about average costs for custom development.
As you can imagine, this makes your conversations with prospects much more meaningful. You don’t have to tap dance around the matter of price. That’s already been established. Instead, you can simply focus on what they need and how you’re going to solve it.
As for figuring out how much you’re going to charge your clients, it’s going to take a little work to sort this out.
Check the Market Average
To start, pull up the list of services from the previous step.
Next, check on your top competition in the market — the ones in a similar niche and with a similar offering. This will give you a good benchmark as to what the going rate is as well as what your target clientele can afford.
Then, you’re going to need to do some internal calculations.
List Your Overhead
List out each of your costs as well as how much you owe on them each month. This includes things like:
Business licenses and insurance
Office space and utilities
Equipment and furniture
Web hosting, domain, and related expenses
Salaries, benefits, PTO
Company travel, events, etc.
Of course, you need to do more than just cover your costs. But you need to run through these numbers first to make sure you’re on the right track.
Establish a Markup
What sort of margin do you need in order to be profitable?
In other words:
If your overhead costs are around $20,000 a month, how much money would you need to make it to a healthy profit? Would a 30% markup ($6,000) be sufficient?
Remember: if you want to be able to provide top-notch offerings to clients and take care of the team that’s running the show, you need money to re-invest back into your company.
Find the ideal markup and then set that as your target monthly sales figure.
Set Your Price
Divide your target income by the number of projects you could reasonably take on in a month.
Now, compare your per-project cost with the average market rate. Does your number fall too short? Is it too high? If there’s a discrepancy, does the value of your offering justify it? As Tom Zsomborgi Co-founder and CFO at Kinsta says:
If a lower price is your best differentiator you should rethink your business. A race to the bottom is not a good tactic and rarely works.
So long as you make enough money to be profitable and the client walks away with something of great value, you can commit to this price.
Create your price sheet when you’re done and publish the prices to your website when it’s ready.
Don’t forget to reevaluate your costs and prices each year. As your services become stronger and your offering more complex, those numbers should change.
Step 4: Choose a Name
I know this seems like something you should do earlier on, but I think it’s important to figure out what your company is going to offer and what level of offering it’s going to be before choosing a name.
Once your brand identity is worked out, it’s time to pick a name. Keep in mind the following tips when you do this:
Unless you want to be the face of the company and be involved in every project, remove your name from it.
Keep it short.
Make it easy to pronounce.
Hint at your unique value proposition and strengths.
Play with made-up words instead of ones that may already have a strong association in the minds of your clients.
Make sure no other company has it or a variation of it already.
Check to see if the domain name is available.
Once you’ve settled on a few options, run them by others: your employees, previous clients, and even your followers on social media.
Get a gauge for how they feel about it. They are more likely to notice if something’s “off” as they’re not as close to it as you are.
When you’ve got the name nailed down, get to work on creating your logo and other branded elements.
Step 5: Create a New Website
An agency website needs to be able to walk the walk. In other words, before prospective clients ever look at your portfolio of work, they should see your website as proof of what you’re capable of.
Your website also needs to do more than just inform. You want it to do as much work for you as possible, to almost become like another team member.
Here are some ways you can make this happen:
Move to Managed WordPress Hosting
You know how time-consuming it can be to manage web hosting, especially as traffic grows.
That’s why you should outsource your own web hosting. The last thing you want is a slow-loading website to distract from the paid client work you need to get done.
If you haven’t done so already, now is a good time to put your website on managed WordPress hosting with Kinsta.
You’ll enjoy the benefits of a fast, secure, and backed-up website — without the hassle of managing it yourself. Though, when you do want to see what’s going on behind the scenes and to take control of your server performance, MyKinsta makes it incredibly easy to do so:
The MyKinsta managed hosting dashboard for users.
Not only does working with a managed WordPress host give you peace of mind, but it’ll ensure your website is always in peak condition for prospects who visit it.
Show Off Your Most Impressive Work
Your website is going to have everything that a smaller WordPress website has. However, your portfolio really needs to knock your prospects’ socks off.
Consider using a WordPress portfolio plugin that will make your most recent and relevant samples shine.
And don’t be afraid to create a portfolio that deviates from what’s expected. Just take a look at the portfolio for Neuralab (you can read their case study here):
Neuralab adds custom details to its portfolio.At first glance, it looks like a standard grid-based portfolio. However, functionality reveals more details like what kind of project it was as well as View and Like stats from Behance.
Introduce Your Team
When you run a smaller business, it’s easy for clients to see your team members’ faces and get to know each of you on a personal level.
As you build an agency, your team is going to grow and it’s going to become difficult to make those person-to-person connections with so many contributors involved. Introducing your team through your website is one way to curb this potential feeling of disconnect your clients may feel.
Triggerfish does this really well:
Triggerfish gives a peek at the people working behind the scenes
Each team member has a natural-looking photo, contact details, and position.
Showing off your team in this manner works two-fold. You get to introduce clients to the people behind the scenes. But it’s also like a humblebrag:
“Look at how many people we have working for you!”
Add a Variety of Contact Channels
Because it’s no longer just you sitting on the other end of the phone or email, you can give prospects as many ways to contact you as you want:
A company phone number
An email address (or different ones for different departments)
A contact form
Live chat or chatbot
A support portal
Social media (if you want to provide answers and support there)
Just because you can offer all of these contact points, though, doesn’t mean you have to include all of them on your site. Look at Red Factory (you can read their case study here):
Red Factory has a contact form and Google Maps on Contact page.
This agency has nothing but a contact form and Google Maps with an address.
There’s always the possibility you’ll stretch yourself and your team too thin, so choose only the contact channels that make the most sense.
Automate the Conversion Process
Even though you’ll have more people to handle sales for you, let your website do some of the more mundane tasks.
For instance, if you offer a custom development service but like to get prospects on the phone for a discovery call first, use a WordPress booking plugin and let them book appointments on their own.
When you start selling recurring services, your prospects may feel confident enough to sign up for them without having to speak with someone first.
SkyrocketWP simplifies the signup for maintenance services.
In those cases, you can cut out the middleman (i.e. the sales call) by equipping your website with “Buy Now” buttons and a checkout of your own as SkyrocketWP does (you can read their case study here).
Step 6: Settle the Legal Stuff
After you have the branding bits nailed down, and before you start to onboard clients, get the legal stuff out of the way.
I realize this is the least fun part of setting up a WordPress agency, but it’s the most crucial. You never know when a legal issue might arise or where it will come from, so it’s best to put all the pieces in place now so you’re prepared.
Here are some things to do as soon as possible:
Register your company.
Trademark your logo.
Buy your domain name.
File a business license in your locality.
Obtain any business insurances you need (e.g. liability, property, workers’ compensation).
Add a privacy statement, terms and conditions, and cookie notice to your website.
It’s also a good idea to start thinking about where you’re going to go for help with tax management, human resources, and legal assistance.
Your business might not need that help today, but things are going to move quickly once you get the ball rolling and you don’t want to lose sight of these critical support systems meant to protect you and your business.
Step 7: Fill Out Your Team
To run a successful WordPress agency, the first thing you must do is stop wearing every hat or, really, any hat that doesn’t fit well. So, first things first:
Minimize Your Role
Write down every task you do. What it entails. Why you do it. How it fits into the bigger picture.
Put all of the tasks you enjoy doing and what you can do better than anyone else into a “Keep” column.
Put all of the tasks you don’t enjoy doing or that take up too much of your time into a “Delegate” column.
Then, chart out who you’ll move the Delegate tasks to. For example:
Client onboarding emails go to the Project Manager.
Invoice generation and follow-up goes to the Office Assistant.
Social media posting goes to the Marketer.
When you encounter a task that doesn’t have a perfect match, that’s when you know there’s a new role to fill. It might not happen right away, but as those relevant responsibilities start to add up and weigh you and your team down, you’ll know it’s time.
Strengthen the Core Team
If you look at the list of services or products you provide, it’ll be clear which roles are at the core. Usually, these are your web designer, web developer, copywriter, and project manager.
Make sure you have employees and contractors to fill the essentials if you don’t already.
Also, make sure you have the budget to pay your team members a competitive wage. If you’re struggling to do that, then something is off-kilter. Either your services aren’t priced high enough or you’re trying to ramp up your team too quickly. Take a step back and figure out where the disconnect is before moving on.
Staff for Additional Services
Once your agency becomes super streamlined and has the capacity and budget to do more, start adding roles for new services and opportunities like:
Customer success manager
Team leads like CTO, CMO, etc.
If you look at any of the leading WordPress agency team pages like this one from WebDevStudios, you’ll see that the department director hires become especially important:
WebDevStudios senior team roles
Just don’t start adding roles for the sake of adding them. If there’s a demand for it and the numbers prove it’ll be good for your bottom line, only then should you do more hiring.
Step 8: Create Your Toolbox
This may seem counterintuitive, but you’re going to need to spend money on a better toolbox if you’re going to make more money.
So, here’s what you need to do:
Assess Your Current Toolbox
If you’re currently using any business tools or software, write down a list of everything you use and what purpose they serve.
Next, look at those tools’ capabilities and answer the following honestly:
“Can this tool scale alongside your business?”
If not, mark it for deletion.
You need tools that allow you and your team to move faster and more efficiently than ever before. It’s the only way you’ll be able to offer services at scale and multiply your incoming revenue.
Fill in the Gaps
Look at your list and see if there’s anything you’re missing. Maybe it’s a tool you’ve been dragging your feet on buying or something you didn’t think you were ready for.
Stock photo site membership
Designer-developer handoff tool
Premium WordPress plugins or premium themes
SEO auditing software
Sales funnel tool
Don’t just look at what you need. Consider the needs of your team. What will enable them to work at their level best and, in turn, provide a better offering for your clients?
Once you have a list of all the tools you need to add, upgrade, or delete, get to work. This isn’t something you’ll want to be worrying about or transitioning your team over to once your agency is rocking and rolling.
Step 9: Develop and Document Your Processes
You’re going to need a lot of structure for your agency. This is beneficial for a number of reasons.
For starters, a well-developed and documented process makes it easier to produce consistent results for clients. Secondly, it makes it easy for new employees to hit the ground running.
Again, this is all about increasing your speed, agility, and accuracy as a company. And established systems will do the trick.
Have a look at the Iron to Iron agency website:
Iron to Iron sums up its web development process.
There’s no secret about what process the team uses to build websites for clients — and this is only what people see from the outside.
Internally, this agency likely has documentation that details every single step of the process. In addition, processes are probably complemented by a series of software automations, checklists, and templates.
This is exactly what you need to do.
Just as you did with your toolbox, create a list of the processes you currently use in your business.
Are there any that are outdated or inefficient? Update them before you do anything else.
Then, take a step back and think about what else you should have processes for.
If you’re adding new services (or even recurring subscriptions or products), add related processes to your master list.
What about tracking and following up with leads? Issuing invoices to clients? Moving projects from one team member to another?
There are so many different things to think about now. This is why it’s so important to extract yourself from the hands-on web development work so you can oversee the big-picture items that help your agency run like a well-oiled machine.
Create a separate document for each process and store it to a secure and centralized location. It could be something like a team Dropbox, Google Drive, or project management platform.
Client Management Processes
Don’t forget about prospecting, onboarding, and client management processes.
As you take on more clients, it’ll be difficult keeping tabs on it all if you don’t have systems in place.
Do you have a CRM? How about a client-friendly project management and communication tool? What about a process for creating a custom WordPress dashboard to ease website clients into the CMS?
It’s also important to have pre-built templates for proposals, contracts, and onboarding steps so you can get prospects out of the sales pipeline and into your active project queue as quickly as possible.
Employee Management Processes
The same is needed for employee hiring, testing, and onboarding.
In the earlier days of your business, you probably asked people you know for referrals or posted jobs to online boards just to get some relief. When it comes to your agency, though, you have to think about more than:
“Does this person’s skill set match what I’m looking for?”
Now, you have to think about how you’re going to find people:
To fill specialized roles in your company.
Who wants to grow with your agency long-term.
Who fits with your company culture.
There’s really no room to compromise as one weak link could throw the whole thing off.
Build out your interview and hiring processes to find people that fit the right mold. Then, once they’re on your team, you’ll need processes that help them thrive within your agency.
Another thing to think about is looping your employees into process development and documentation.
Once you’ve got some rock-solid employees in place, empower them to take ownership of their processes and documentation. If you can get them more involved in shaping your agency, they’ll be more committed to your mission over the long run.
Step 10: Set Up Internal Reporting
It’s going to be hard keeping track of everything as the size of your company, client list, and team grows. But you need access to that data so you can make smarter business decisions for your agency.
While you should set aside dedicated time to review your data, you can automate the actual work of generating the reports. Here are some places you can do this:
Google Analytics (or one of its alternatives) to track website traffic, referral sources, bounce rates, conversions, and other key performance metrics. Here’s a handy guide on how to add Google Analytics to your WordPress site.
Your CRM to keep tabs on leads entering your sales pipeline, conversion rates, customer lifetime value, and projected income.
Your project or task management software to check on project statuses, bottlenecks, inefficient workflows, etc. Here’s a through guide comparing two of the most well-known tools: Trello vs Asana.
Your time tracker to monitor team performance, watch for scope creep, and so on.
Bug and issue tracking logs to follow up on unresolved errors, recurring issues, missed customer service opportunities, etc.
Online reviews and client feedback reports to identify team wins and look for areas of improvement.
By automating these reports, you can spend more time taking action — whether that be gathering your team to celebrate a major win, working with a team manager to fix a leaky process, or deciding to remove a service that’s unpopular.
How Do You Scale a WordPress Agency?
There’s a lot you have to do to start a WordPress agency. But once you have your well-oiled machine up and running, it’s time to really ramp things up.
Just look at Kinsta. Pivoting from a web development agency in 2013 to managed WordPress hosting took a lot of guts.
But here they are: continuously growing their company past the seven-figure mark while maintaining the quality product customers have grown to know and love.
That hasn’t come about by pure luck. And the same is going to be true for your own WordPress business.
When you’re ready, here are some ways to start scaling:
Create Recurring Revenue Streams
Many WordPress agencies find their footing by selling web development services. The only problem is that this is a one-off service. That can make predicting revenue difficult and can also lead to a lot of wasted energy onboarding new clients all the time.
With recurring revenue streams, though, you can bring major stability and scale to your cash flow.
Here are some common ways WordPress agencies add recurring revenue to their businesses:
Website maintenance services
Managed WordPress hosting
Premium information products like courses, webinars, etc.
WordPress theme or plugin development
The beauty of some of these is that you won’t need to manage the processes if you don’t want to (like if you outsource maintenance services and charge your clients a markup).
As for the others, you’ll reap the benefits of building something that’s one-and-done. While you’ll still have to support your products and keep them updated, the bulk of the work happens upfront.
Become a Content Generation Machine
Agencies shouldn’t be out there hustling for clients. At this point in the game, clients should be clamoring to work with you.
The best way to make that happen? Boost your online visibility and authority with high-quality, actionable, evergreen content.
Publish blog posts at least two or three days a week.
Post to social media daily: make it be less about you ( about 20%) and more about sharing useful tips and insights from others (about 80%).
Guestblog on high-profile websites where your audience and peers are.
Land podcast spots on relevant shows.
Create download-worthy lead magnets that spur your website visitors to action.
Build a repository of long-form content, either written or video (live or pre-recorded).
Make an impact with your content and you’ll find you never have to go looking for clients (or business partners!) again.
Between the Facebook groups, online forums, WordCamps, Slack communities, and web design conferences, there’s no reason to isolate yourself when you’ve built a business around WordPress.
There are so many opportunities to connect with others in the space and partner up, too! So, don’t be afraid to get out there.
You might find someone to run a joint webinar or course with. You might meet your favorite developers and decide to partner with them. Or you could meet another agency owner who wants to share referrals since your niches have no overlap.
You never know who you’ll meet, how you can help one another out, or what you’ll learn from spending more time in the WordPress community.
As WordPress continues to maintain its majority market share in the website builder space, now is a fantastic time to start a WordPress agency.
It’s important to remember, however, that a freelance WordPress business is vastly different from an agency that offers a full suite of services and recurring products.
You can’t just flip a switch and suddenly announce to the world that you’re now running an agency. There’s a lot of work that has to go into the backend before you can begin to reap the rewards of agency ownership.
You need to:
Define your mission so you can successfully carve out a space for yourself.
Choose services that your clients actually need and will prosper from.
Set fair but competitive prices that will allow you to make a profit and fuel your agency’s growth.
Choose a name that creates a strong and unique impression for your agency.
Build a website that does some of the sales and marketing work for you.
Deal with the legalities of running an agency.
Build a team that will support your mission now and in the future.
Create a toolbox that allows you to work faster and better than ever before.
Develop processes that enable you to scale.
Automate reports so you always stay abreast of key performance metrics for your agency.
If you’re overwhelmed by all of this, then starting a WordPress agency might not be in the cards for you (which is perfectly fine).
There are certain clients that will gravitate to agencies, but where does that leave the rest? There will always need to be WordPress freelancers and boutique businesses to provide cost-effective and more personal-feeling services those clients desire.
That said, keep this guide on hand when you’re ready to grow. Even if your goal isn’t to build a full-scale agency, there are a lot of business-boosting strategies here you can leverage for a smaller WordPress business.
Now, it’s your turn: have you have considered launching a WordPress agency? What’s blocking you? If you successfully built one, what turned out to be tougher than you expected? Tell us in the comments!
The post A Guide to Starting and Running a Successful WordPress Agency appeared first on Kinsta Managed WordPress Hosting.
So you’ve got your site all set up, but you are unsure how to drive traffic to your website?
Don’t worry, you are not alone. With so much written about improving traffic, it’s hard to separate what will and won’t work for you.
This article does not list every single method of increasing traffic. Instead, it lists the proven tactics that work.
Migrate today for free
How to Drive Traffic to Your Website
To make it easier, we’ve split the tactics into the following categories:
Content Marketing guide and this awesome content marketing hub put together by Brian Dean of Backlinko:
Content marketing hub by Backlinko
Inside you’ll find 30+ resources on everything you need to know about content marketing like promotion, copywriting and design.
Inspired now? Here are some tips for driving traffic to your website traffic with content:
1. Write Useful Content (aka Create Content That Answers Questions)
It sounds obvious, but most SEO-focused content boils down to this:
Answer a question that a lot of people are asking online, that isn’t being answered well.
If you have a question, what’s the first thing you are likely to do? You Google it.
It can be literally anything. From what is a meme, to where the best place to live is to why were cornflakes invented:
Examples of questions people search on Google
The point is: Google and alternative search engines exist to primarily give people answers to questions. If you can answer questions with content on your website, Google will send traffic to your site.
So how do you find these questions?
Well, that’s the hard part. Understanding your audience helps. So does using keyword research tools.
(There will be more on how to actually find these questions you should be answering in the keyword research section of this guide later on).
But one of the simplest ways to find questions to answer is to Google it.
Type in a question your audience may have and go from there. I guarantee you’ll end up down a rabbit hole of potential questions to answer.
Once you’ve got some questions, use this simple framework to approach writing useful content:
Do some keyword research to find a popular question.
Write an article that answers this question.
Follow SEO best practices for your article.
Make sure the word count is long enough to fully answer the question
Edit your article (we all make mistakes).
Hit publish, rinse, and repeat.
Just make sure you pick a content topic that isn’t going to be dead in a few months…
2. Write Evergreen Content
Evergreen content is content that will continue to be relevant way after it’s been published.
It can include things like:
Types of evergreen content (Image source: alexa.com)
Some content becomes outdated quickly, whereas evergreen content doesn’t date like news articles. In fact, it can bring in a steady stream of search traffic, leads, and social shares over time.
It will also:
Provide lasting (and compounding) value.
Help to educate new customers/clients/readers.
Help to build your authority.
It may help to attract links.
If you want an example of evergreen content, this is something we actually do at Kinsta in our Knowledge Base. Just check out this common technical questions content:
An example of evergreen content (common tech questions) by Kinsta
These are questions that people are always going to be asking (just make sure that information is up to date).
3. Publish Long-Form Content
There is no right or wrong content length. The ideal word count for your content is the one that best covers the topic fully.
Having said that, it has been observed that longer content works best:
Word count vs ranking position in Google (Image source: backlinko.com)
So why write long-form content?
There are four main reasons why you should:
Longer content generally ranks better vs shorter content.
The longer the content, the more social shares it gets.
Content is more topically relevant (a Google ranking factor)
It can help to convert readers into customers (with things like content upgrades)
Although word count does seem to equal better rankings, there are other factors than just content length to consider.
If you want an example of long-form content… you are reading one!
Long-form content example
4. Publish More List Posts
A list post is an article whose headline features a numbered collection of things.
There are a lot of list posts floating around the internet. BuzzFeed publishes mainly list posts:
Examples of list posts ranking in Google
When it comes to driving traffic to your website, list posts work because numbers act as a psychological trigger.
Not only are they easy to scan when reading, but they draw the eye.
When we see a number in a headline online, we are more likely to click on it because the brain gets activated by something called the Click, Whirr response.
There you go, lists posts work because of science.
One thing, though, you need to keep in mind: list posts are useful to bring in traffic to a given site but aren’t the best content format when it comes to converting visitors into users/customers. For that, you’d need to leverage different formats (through guides, comparison landing pages, etc.) but that’s a topic for a future blog post.
Let’s get back to driving traffic to your website…
5. Create a System (Hint: Use a Content Calendar to Plan Out Content)
Driving traffic to your site is like a lot of things in life, it’s all about consistency.
Consistency in your content strategy not only keeps you relevant to your audience but also signals to Google that you are on a reliable source of information,
Slowly but steadily publishing blog posts is better than a frenzied and erratic posting schedule.
And one of the best ways to manage this is with a content calendar. Somewhere you can store ideas and plan out what you are going to publish and in what order.
You can use an editorial calendar, your project management app of choice like Trello or Asana, a spreadsheet or even pen and paper (well, that’d be old-school).
Example of an editorial calendar Trello board (Image source: trello.com)
It doesn’t really matter which you choose. The best format for your content calendar is the format you are most likely to use and to carry on using.
6. Repurpose Content on Other Channels (And in Other Formats)
Repurposing content is best described as finding new ways to reuse your existing content.
It is useful for reaching new audiences on different mediums, breathing new life into forgotten content as well as making the most of your content efforts.
Ahrefs does a great job of repurposing their content across their blog and YouTube channel, like with their content audit article + video:
Example of repurposed content by Ahrefs
And so does GaryVee, who uses a ‘content pyramid’ approach to get 30+ pieces of content from one speech:
Content pyramid by GaryVee
The point is: get as much value as you can from one piece of content by repurposing it.
Here are some content repurposing ideas you can try:
Webinars > Videos
Old Blog Posts >Downloadable Guides
Interviews > Blog posts or Ebooks
Images >Pinterest Board
Quora Q&A > Blog Post
Slideshow > Infographics or blog post
Statistics > Twitter threads
Blog Post > Podcasts
7. Create Content That Appeals to Influencers
Most industries have influencers: individuals with large followings who seem to get loads of likes, shares, and links to their content.
Wouldn’t it be great to leverage their authority for your own content?
If you want influential people to share your content, you need to create content that appeals directly to them.
Here’s a simple process for creating content influencers want to see:
Find influencers in your industry with influencer research tools or do a quick search to find their direct email address.
Headlines are one of the most important parts of your content.
They are likely to be one of the first things people see in Google Search results. Without a compelling headline, even the most comprehensive blog post may go unread.
To help you craft eye-catching headlines, you can use a headline analyzer like Sumo’s headline generator:
Sumo headline generator
Writing good headlines is an art form. But don’t worry, it can be learned and improved with practice. If you have to start from scratch, follow these tips:
Research your customers.
Take a look at your competitor’s headlines.
Use your words your audience may use (+ avoid jargon).
Use numbers at the beginning if you can.
Use powerful words like “secret”, “untold”, “hidden.”
A/B test your headlines if you can.
Measure your CTR (click-through rate) and tweak accordingly.
9. Improve Old Blog Posts
The solution to increasing traffic to your website is probably something simple that you already have: old blog posts.
If you’ve been blogging for a while, you probably have tons of posts sitting in your archives in need of some love to bring them back to life and get them generating search traffic.
Look for pages that are hovering at the bottom of page one or the top of page two of Google’s search results. These pages are perfect examples to improve.
But how do you improve them?
Here are some quick ways to improve old blog posts:
Update any outdated information.
Add more images, screenshots, videos, etc.
Improve your introduction (to make people want to read on).
Increase your word count (if it makes sense to do so).
Add links to and from related posts.
Improve readability with shorter paragraphs and bullet points.
Republish them and promote them again as new.
Sometimes though, instead of updating old posts, you are better off just merging them…
10. Merge Similar Articles (+ Redirect Them)
If you have a backlog of similar articles covering the same topic and keywords, it may be worth merging them into a single post.
By consolidating similar posts into one page, it is likely to perform better in Google as well as cleaning up your site architecture.
Because you aren’t spreading the ‘authority’ across multiple articles. Instead, you have one focused and strong post. You’ll also have one longer post that goes deeper into a topic, leading to more traffic.
Here’s how to merge similar articles into one:
Decide which URL to keep, and which ones to remove and redirect.
Copy all the content you want to keep from the old articles and paste it into the one that’s staying.
Now format, edit, and double-check the new article.
Set up 301 redirects to the new page
Finally, delete your old pages.
11. Use the Skyscraper Technique
The skyscraper technique is a marketing term coined by Brian Dean of Backlinko.
Basically, it is a system for turning content into high-quality backlinks.
Here’s how it works:
Step 1 – Find existing content with lots of backlinks.
Use tools like Ahrefs Content Explorer or BuzzSumo to find URLs with a lot of social shares and links.
Finding successful content (to replicate) with Ahrefs Content Explorer
Step 2 – Now go and create something way better.
Now you need to figure out how you can improve upon it. Can you add more up-to-date information? Maybe you can improve the visuals or expand it to include more points.
Step 3 – Promote your skyscraper content
Go to the sites linking to the original content and ask for links to your superior content.
Here’s an outreach template you can use:
I was reading your post about [TOPIC] and noticed you linked to this page: [INSERT LINK]
Just wanted to let you know that I just published an updated, more in-depth version of this page.
Here it is: [INSERT SKYSCRAPER LINK]
Might make a nice addition to the page?
The skyscraper technique sounds simple enough, but in practice, it can be tricky. Here are some resources to help:
How to Execute the Skyscraper Technique (and Get Results) by Ahrefs
How I Used the ‘Skyscraper Technique’ to Drive 70K+ Page Views by HubSpot
How to Build High-Quality Backlinks to Your Content by Single Grain
In all fairness, though, the SkyScraper technique is now a pretty common approach among websites that do content marketing well. This means it has nowadays a weaker impact than a few years ago.
Still, it might prove to be helpful for driving some traffic to your blog.
12. Create an Expert Roundup Post
Expert roundup posts are blog posts that collect quotes from experts and then use them in the article.
Here’s an example from Databox about the best free SEO tools according to experts:
Expert roundup post example by Databox
Roundups are great for getting links and shares from the people you have included.
This type of content generates traffic because:
They feature subject matter experts, who will likely share your piece of content to their audience.
It follows the structure of listicles, which we know perform well.
They attract many visitors and novices because they collect quotes and tips from well-known professionals.
If you are doing anything online, you need an email. No matter the size of your business or website, being able to email your audience is vital.
Seriously, half the world’s population uses email:
Email statistics by Oberlo
With so many people reachable via their inboxes, email is one of the best ways to drive traffic to a website because:
Your email list is already interested in your site.
Traffic is almost guaranteed as you are talking directly to your list.
Emails drive targeted traffic to the pages you choose.
13. Increase Website Traffic with Email Marketing
Email marketing is a fairly inexpensive but effective way of reaching your audience.
Aside from following email marketing best practices, here are some essential steps to take for increasing traffic with email marketing:
Build a subscriber list as soon as possible.
Choose the right email marketing software.
Keep your emails to the point.
Write eye-catching subject lines.
Add social sharing buttons to your emails.
Add a CTA (Call to Action).
Don’t send too many emails.
Make sure your email template works on mobile and don’t get marked as spam.
14. Use Content Upgrades to Get More Subscribers
Content upgrades (or lead magnets) are resources you give away in exchange for an email address. Here’s a list of some of the best lead generation WordPress plugins to check out.
If you get the right upgrade, your audience will gladly sign up to your email list in order to get the free content.
However, you’ve got to understand your audience and know what they would want. Perfect Keto does a good job of this:
Content upgrade example by Perfect Keto
Some content upgrade examples you can use are:
15. Create an Email Welcome Series
A welcome email series is a sequence of emails that are automatically sent to your subscribers when they first opt into your list.
Just remember: it’s your chance to make a good first impression. This can go a long way in increasing your website traffic, as well as increasing your subscribers.
Drift does a good job with this email that gets straight to the point and directs new subscribers to popular content:
Welcome email example by Drift (Image source: hubspot.com)
16. Add a Way to Capture Emails to Your Site
To start leveraging the power of email for traffic, you need a way to collect email addresses via your website.
You can use a sidebar or in-content sign up form like this:
Example of Kinsta’s email signup form
The key aspect here is giving people a compelling reason to sign up.
So you’ve written some great content, now what?
It’s time to promote it.
Here are some content promotion tactics to try:
17. Submit Your Content to Aggregator Sites
A content aggregator is a website that doesn’t create its own content. Instead, they collect content from other sites and “aggregate” it into one location.
Users generally like aggregators as it gives them the chance to find a variety of content in one place. On the other side, publishers get their content in front of people who want to see it.
Here are some ideas of content aggregators to submit to:
Growth.org (formerly Inbound)
Mix (formerly StumbleUpon)
18. Write Some Guest Posts
Guest posting is when you write a blog post for a site other than your own. In return, you’ll get a link back to your site.
This sends traffic to your site, gets you a backlink, and helps to increase your brand awareness.
One of the biggest challenges with guest blogging is finding suitable websites that would be willing to accept and publish your guest posts.
Thankfully, with just a quick Google search (+ some search operators) you’ll be able to find tons of guest post opportunities relevant to your niche:
Finding topic relevant guest post opportunities with Google
Here’s a list of operators to try (just remember to switch out KEYWORD for a term relevant to your site’s niche):
KEYWORD intitle:”write for us”
KEYWORD intitle:”write for me”
KEYWORD intitle:”contribute to”
KEYWORD intitle:”submit” + inurl:blog
KEYWORD “submit a guest post”
KEYWORD “guest post”
KEYWORD “guest post by”
KEYWORD “accepting guest posts”
KEYWORD “guest post guidelines”
KEYWORD “guest author”
KEYWORD “guest article”
KEYWORD “guest column”
KEYWORD “become a contributor”
19. Promote Your Site With Blogger Outreach
Blogger outreach is the process of finding relevant blogs and sending them a personalized email highlighting your website, service, product, etc.
Step 1 – Find Blogs to Reach out To
You could reach out to bloggers:
who you have already featured on your site.
who have written content on the same topic.
who have previously linked to similar topics.
who have tweeted related articles.
Step 2 – Find the Right Contact Details for Them
Before you can get in touch, you need to find the email address of the blogger you are reaching out to.
There are a few ways of doing this, but one of the quickest is using an email lookup tool like Hunter.io:
Find email addresses with Hunter
Step 3 – Write Your Outreach Email
Now you need to write the email you are going to send.
If you need some help crafting your pitch, check out these email outreach templates by HubSpot.
All that’s left to do now is hit “Send”.
20. Invite Others to Guest Blog on Your Site
Don’t forget: guest posts are a two-way street.
Don’t think you can only write content for other sites. Invite other people to write for your blog too. Providing they write a high-quality and original article that’s interesting for your audience of course.
Not only do you get some new content on your site, but the guest blogger is likely to promote the article, bringing in more traffic to your site.
Everyone’s a winner.
21. Write on Medium (+ Other Sites)
Medium is a user-generated site that prioritizes and suggests articles based on their users’ reading habits.
You should consider writing on Medium because:
It can send consistent traffic back to your site.
It boasts a built-in and engaged audience.
They even have a dashboard which shows how your articles are doing:
Article stats/performance dashboard on Medium
There are also a couple of sites like Medium you can write on like:
Make sure to read our Medium vs WordPress guide.
While we are on the topic of promotion, sharing content in online communities can be a great way of driving traffic back to your site, although it is getting tougher because more people are doing it and it isn’t scalable. Still, it’s always worth testing.
22. Promote Content in Relevant Online Communities
Online communities are places where your audience hangs out on the Web and can include Facebook groups, Reddit, Slack channels and forums.
Finding relevant online communities is easy if you are already part of the niche.
If you are not, here are some helpful resources:
Directory of Slack communities
400 Slack communities
500+ Facebook Groups (via Dropbox)
5000 Top subreddits
24. Post Useful Content On Reddit
Reddit is a large and active community. There is probably already a subreddit related to your site’s niche.
Leverage Reddit can send lots of traffic to your site if you get it right and don’t get overwhelmed by the sheer amount of discussions happening at any one time.
In fact, you can use a tool like TrackReddit to track Reddit discussions:
Track Reddit discussions happening that are relevant to your site
However, promoting things on Reddit can be hard. And users don’t pull any punches if they don’t like what you are doing.
Here are some best practices for posting on Reddit:
Be a member first.
Give more than you take.
Post original content and engage in a genuine way.
Don’t use a fake account.
25. Get into Facebook Groups (+ Share Your Content)
You should join some Facebook Groups related to your niche and share your content inside them.
Again, you should respect the specific rules about promotion within those groups first.
Facebook Groups cover a wide range of niches where your target audience may hang out. For us, WordPress support based groups like WordPress Freelancers or WordPress Speed Up are likely to have members who would be interested in our content.
You can actually search for groups to find discussions happening related to your content:
Digital Marketing Questions is a popular Facebook group
Find discussions related to the post you are trying to promote and then join in. Try sharing it in a conversational way that helps the group.
Like all online community promotion, you want to make sure you come across as helpful and no spammy.
26. Answer Questions on Quora
Quora can be great for driving traffic to your website.
If you don’t have one already, first you’ll need to create an account. Once you have a Quora account, you need to find the right questions to answer.
This is simple, just enter a keyword and Quora will suggest you related topics:
Quickly find niche relevant questions to answer on Quora
Choose your topics and you’ll be able to see the latest questions related to that topic.
Just hit “Answer” to add yours. Try to answer the questions fully and provide a link to any relevant content you have on your site if it makes sense to do so.
If you to get the most out of Quora, fully complete your profile, pick questions relevant to your audience and add in links where it makes sense to do so. You should also check out our Quora marketing tips to help increase your reach.
By the way, you can also try out these other Q&A sites and follow the same principles:
27. Post on Product Hunt
Product Hunt is a community that curates the best new mobile apps, websites, and technology products every day.
Product Hunt homepage can drive traffic back to your site
Getting traffic from Product Hunt can be a bit of an art, so here are some tips:
Answer questions on threads ASAP.
Tweets users who upvote you and thank them.
Tell your social media followers and email list about your Product Hunt launch.
Make sure you’ve set up Google Analytics on your WordPress site to track your results
Check your share images work on Facebook, Twitter, etc.
Don’t ask for upvotes, just share the URL to your PH post and let the users decide.
For a more detailed rundown, you can check out their guide.
28. Drive Traffic To Your Website From Forums
Forums have been around since the very early days of the web. Since then, people have been using them to drive traffic back to their websites.
Niche forums may be ugly, but they can drive good (and relevant) traffic to your website
Even though certain forums can look outdated, if they have an engaged audience, they can be a great source of relevant traffic.
Here are some tips for promoting your site on forums:
Pick the right forum for your niche.
Choose your username carefully.
Put a link in your signature.
Craft your profile carefully.
Don’t be spammy.
Provide quality content.
Start new threads.
If you can’t find the right forum to submit to, you can always…
29. Create Your Own Forum
If you can’t find a good forum for your industry, you could look at setting one up yourself. In fact, with WordPress forum plugins you can be set up fairly quickly.
If you do go this route, you need to make sure your users are producing quality content, you have moderators, and your forum has good UX.
Getting that right could mean a steady stream of traffic back to your site.
All the keyword research (more on that later) and content in the world won’t save your site if you have ignored SEO.
SEO is one of the best ways to get consistent traffic flowing into your site. As long as you rank high in Google, you’ll be able to generate organic traffic to your site.
Now that sounds great, but nothing in life comes for free or without some work.
To benefit from SEO, you need to write about topics people are searching for in Google (which we covered in the previous section). But to fully benefit from it, you also need to ensure your site is optimized for search engines.
Here are some things you can do right now to use SEO to drive traffic to your website:
30. Pay Attention to Your Website’s SEO Health
SEO is pretty simple. Most of the benefits from following best practices to make sure your website is healthy and has everything Google expects to see.
Getting these things set up can make a big difference on the amount of traffic to your site.
Here’s are the SEO fundamentals you need:
An SEO-friendly CMS like WordPress.
A responsive design and good mobile usability.
A valid SSL Certificate.
A fast and reliable web host.
Links from relevant sites.
Content that people actually want to read.
There can be more elements to SEO obviously, with website technical health being one (we’ll cover this later on), but this should lay the groundwork for you.
31. Build Backlinks to Your Website
Links from authority and relevant sites are like votes of confidence for your site.
A simple overview of how backlinks help your site’s SEO (Image source: backlinko.com)
The types of links to build will differ depending on your niche. Here are some useful link building resources:
9 EASY Link Building Strategies (That ANYONE Can Use) by Ahrefs
50 Local Link Building Tactics for ANY Budget by Loganix
60+ Link Building Techniques Checklist by Mangools
32. Get Your Content in Featured Snippets
Since its inception, Google has been adding more information to the search results to enhance the experience for users.
One such feature is featured snippets:
Featured snippet example
Featured Snippets are content boxes that appear directly under the search box on Google. They are designed to provide users with a quick answer to their search query (without even having to click through to the actual website to get the answer).
Snippets can be a great way to send traffic to your site, especially if you already have some pre-existing ranking content.
Increasing CTR for ranking in the featured snippet is worth your time
We covered how to get featured snippets before, but if you need a quick rundown, here’s a quick summary of how to optimize for them:
Be aware of the type of snippet (paragraph, list, table, etc).
Keep paragraphs and sentences short.
Answer the question directly.
Logically structure your content with subheadings.
Use tables to show that.
Include the question in the answer
Add a summary at the start or end of the content.
33. Use Analytics Data to Find Under-Performing Pages (& Vice Versa)
Open up Google Analytics.
Got to Behaviour > Site Content > Landing Pages and then hit the Sessions column to order from low to high.
You’ll get something like this:
Finding underperforming pages (to improve) in Google Analytics
Now you’ll be able to see pages that are getting the lowest amount of traffic.
From here, see if they are missing anything your top-performing pages have. Try to improve these underperforming pages so every page on your site is bringing in traffic. Another tool to gather more insightful data would be Google Search Console, specifically its Performance tab.
Of course, you can also do the opposite too:
Filter Analytics and Search Console to show your highest performing pages and see if you can make them even better.
While you are in Google Analytics, you should…
34. Optimize Your Best Traffic Sources
In Analytics, go to Acquisition > All Traffic > Source/Medium.
Now you’ll see where your traffic is coming from:
Finding top traffic sources in Google Analytics
In case you are unsure:
Source is the place users are before seeing your content, like a search engine or another website.
Medium describes how users arrived at your content.
From here, you want to ask a few questions about your traffic sources:
Which send the highest volume of traffic.
Which send the highest-converting traffic.
Which send the most engaged traffic.
From there, try and figure out why those sources are effective. Then try to replicate it.
And it’s not just your traffic source you should be thinking about…
35. Steal Your Competitors’ Traffic Sources
Sometimes the best way to get more traffic is to see what is already working… and then do that.
One of the quickest ways to do this is by ‘stealing’ your competitor’s traffic. If you feel bad about stealing from your competitors, let’s just call it reverse engineering instead.
Now you will need to use an SEO tool for this one.
Here are two quick ways to spy on your competitors:
Competitor Traffic Method #1 – SimilarWeb
Go to SimilarWeb and paste your competitors URL in the search box.
Scroll down to the Referrals sections to see exactly where they are getting their traffic from:
Spying on your competitors traffic using SimilarWeb
Competitor Traffic Method #2 – Ahrefs
Go to the Ahrefs backlink checker. Input your competitor’s domain and click check backlinks.
Now you’ll be able to see the top 100 backlinks and how much estimated traffic they are sending to your competitor:
Spying on your competitors traffic using Ahrefs
Armed with the knowledge of what is working for your competition, you can go out and try to replicate it.
Keyword research is the process of finding relevant phrases (keywords) that your audience is searching for.
Once you have a list of keywords, you want to include them in pages with the intention of these pages showing up in search engines.
There are lots of ways to generate keywords, using both free and premium tools.
Let’s get started:
36. Target Topics with Traffic Potential
SEO is one of the best ways to send consistent traffic to your blog (more on this later in this article).
But to get Google to send visitors your way, you need to be showing up for the right keywords. In other words: you need to target keywords with traffic potential.
After all, you want your traffic to look like this:
The type of graph all website owners want to see: organic traffic increases
The metrics you want to keep in mind when doing keyword research are:
Search and Global Volume: how many people are searching the keyword each month
Keyword Difficulty: how difficult the keyword will be to rank for.
There are lots of free and paid keyword research tools available. Here are some of the best:
Ahrefs Keyword Explorer (PAID)
Google Keyword Planner (FREE)
Keyword Sheeter (FREE)
Oh, and don’t forget to:
37. Target Long-Tail Keywords
Long-tail keywords are 3+ word phrases that are very specific to whatever you are selling or the information you are providing on your blog.
Here’s an example:
Longtail keywords = more conversions (Image source: semrush.com)
Notice how as the keyword becomes longer and more specific, the conversion rate increases.
This is one of the benefits of long-tail keywords, along with the fact that they are often easier to rank for (because they are less competitive)
So how do you find long-tail keywords?
Well, it’s pretty easy to do so without ever leaving Google.
Here are 3 quick methods to find long-tail keywords:
Method #1 – Autocomplete
First up is autocomplete. Just start typing out your main keyword or topic and let Google generate suggestions based on what other people have been searching:
Using Google autocomplete for keyword research
Method #2 – People Also Ask
If you scroll down a bit on the results page, you’ll see the next long-tail keyword research method: the people also ask (PAA) box:
Using Google’s people also ask boxes for keyword research
Method #3 – Related Searches
And finally, at the bottom of the page is the related searches suggestions:
Using Google’s related searches for keyword research
Boom: that’s three ways of doing long-tail keyword research using only Google.
38. Do Question-Based Keyword Research
As we mentioned earlier, you really want to be writing about things people are asking.
Two great tools finding these question-based keywords are Answer the Public and QuestionDB.
Just drop in your keyword and you’ll get loads of question ideas.
Here are the results for the keyword ‘credit card’ on Answer the Public:
Use AnswerThePublic to generate lots (and lots) of question-based keywords
And here are the results for QuestionDB:
Use QuestionDB to get loads question keywords people are asking
As you can see, from just one keyword you can generate lots of potential questions you can turn into articles (that people in your niche are asking).
39. Identify Keyword Gaps
This is just a fancy way of saying find keywords you don’t rank for that get a high amount of monthly searches.
And then — you guessed it — try rank for them.
The quickest way to find keyword gaps is with this free content gap finder or with Ahrefs.
If you choose the latter, here’s a quick walkthrough:
Fire up the Ahrefs Content Gap tool and drop in the domains you want to compare:
Use Ahrefs Content Gap tool to find keywords to target
Hit ‘show keywords’ and you’ll see any potential keyword gaps:
Keyword gaps in Ahrefs
If you do this for your site and a few of your competitors, you’ll be able to see all the keywords they rank for, but you do not.
Based on your competitors, you’ll be able to prioritize the keyword gaps to go after and try and rank for.
40. Optimize Your Content With LSI (or Semantic) Keywords
LSI, which stands for “latent semantic indexing” (also sometimes referred to as semantic keywords) are words/phrases that are related to your main keyword.
Since Google Hummingbird, the search engine has put more importance on understanding a topic fully. LSI keywords are a good way to help the search engine crawlers.
You can use a tool like LSI Graph to find them. Just drop in your main keyword and it will give you a list of terms related to your topic:
Examples of LSI /semantic keywords using LSI Graph
Try to add these to your articles and pages.
To be honest, if you are writing good content, you will be including semantic keywords anyway, but it’s worth keeping in mind.
41. Prevent and Remove Keyword Cannibalization
Keyword cannibalization is when two or more pages on your website are competing against themselves by trying to rank for the same term.
It’s actually quite common, especially with large sites with lots of pages. Here’s a pretty detailed article from Moz about it.
The lesson to learn here is: you want to avoid keyword cannibalization as it can confuse Google (it won’t know which page it should rank). Having two similar pages competing against one another is not helpful for driving traffic.
It can also:
Lower the authority of your page.
Dilute any links you have to the page(s).
Impact your conversion rate.
Often you will be better off consolidating these into one post. You can use this free spreadsheet to find keyword cannibalisation and run a quick “site:yourdomain.com ‘keyword’ query to surface potential issues.
42. Find Easy-Win Keyword Opportunities
Here’s a quick traffic win you can do if you have an existing site:
Find pages that are performing relatively well, and then improve them to give them a boost.
Let me explain:
Pages/keywords that are ranking around the top of page 2 of the bottom of page 1 are ideally suited. These may just need a few tweaks to get them to climb up the ranks and send more traffic to your site.
Some ways you can improve these easy-win keywords pages are by:
Doing keyword research to target the main term + related terms better.
Improving your on-page SEO.
Adding more content.
Pointing internal links to the page.
Building some backlinks to the page.
To find these pages you can use the built-in keyword filtering of SEO tools like Ahrefs, SEMrush again, use some free SEO spreadsheets for SEO tasks or go through the performance report in Google Search Console.
Another aspect of SEO that determines how much traffic your site will get is its technical health.
In order for search engine bots to find, crawl, and index your site, there are some technical elements you need to tick off.
Let’s check them out:
43. Follow Technical SEO Best Practices
Technical SEO is the process of optimizing your site for Google’s crawlers.
It is an important step in getting traffic to your site. If Google can’t find, crawl, and index your site, you won’t rank. No ranking = no organic search traffic.
It is called “technical” SEO because it is less about the content of your site and more about the infrastructure.
Technical SEO can be a big topic. But in terms of getting the best practices down, here are the things you want to do:
Specify a preferred domain (www or no www?)
Optimize your Robots.txt file.
Optimize your sites URL structure.
Have a logical site structure and navigation.
Use breadcrumbs to improve UX.
Add structured data markup.
Set up canonicals.
Set up and optimize your 404 pages.
Use 301 redirects.
Have an XML sitemap.
Install an SSL certificate.
Make sure your website loads fast.
Make sure your website is mobile-friendly.
Set up Google Search Console.
This is by no means an exhaustive list. But if you can tick off everything above, you are on the right track for a healthy site.
44. Submit Your Site to Search Engines
You want your site to show up on Google and Bing right?
Then you need to submit your site to search engines.
Actually, this process is very quick. Most of the work is done for you, but it is worth doing so you have control of indexation in the future.
Search engines don’t technically require you to submit your site. But there are plenty of scenarios where it makes lots of sense to do. Think of:
New sites with little to no backlinks.
Rehauled sites with new content and structure.
Recently hacked sites.
Big chunk of updated content now available.
Manually submitting your site to Google and other search engines should cut down on the time required to get re-indexed properly, hence gaining organic traffic regularly flowing towards you.
Click-through-rate (CTR) is the percentage of searchers who click through to your website from the Google search results.
Here’s the great thing:
By improving your CTR, you can effectively increase traffic.
To see your CTR, go to Search Console > Performance, now make sure Average CTR is selected and choose Queries. From here you will be able see your best and worst queries in terms of CTR:
CTR performance report in Google Search Console
Some ways you can improve your organic CTR are:
Improving your page titles.
Making your URLs clearer and more descriptive.
Improving your meta descriptions.
Adding Structured Data.
Improving page speed.
46. Fix Lost ‘Link Juice’ on 404 Pages
When you delete a linked page, add an incorrect URL to a page, or incorrectly change a URL, a broken link is created. These are bad for UX.
No one wants to go buy some Lego and be greeted with this 404 page:
An example of a 404 page on the Lego website
Okay, so maybe they kinda do because that’s a good 404 page.
So, how do broken links affect SEO?
When a search engine is crawling your site and they find dead links, it can stop the spiders from crawling your site. This can stop it from being indexed.
In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error.
I don’t know about you, but when this happens, I either get a bit annoyed with the website in question or just leave.
Don’t take the risk. Go find and fix any potential broken links.
47. Boost Authority with Internal Links
Interlinks are links that point from one page on your site to another page on the same site.
You will have seen them countless times before:
An example of internal linking
Interlinks (or internal links) usually occur naturally when you are referring to past content or related pages in your content.
Adding internal links can:
Help visitors (and search engines) navigate your own website.
Help to establish an information structure.
Spread link juice or authority throughout your site.
48. Make Sure Your Site is Responsive
Almost everyone has a smartphone. And almost everyone browses websites on their mobile.
In 2019, there were 4070 million unique mobile internet users!
Mobile internet user statistics
That’s a lot of potential mobile visitors to your site. Google recognized this with its introduction of mobile-first indexing.
If you don’t have a responsive website, here why you should:
It improved site usability for visitors.
It will load faster.
It will reduce bounce rate.
It may improve social sharing.
49. Enhance SERP Appearance with Schema
Also known as structured data, Schema is a markup easily read by search engines.
It makes it easier for search engine crawlers to find and index your page. Because it gives search engine bots more information about your site, your site can get rich site snippets (which can improve your CTR).
If you’re featuring reviews on your site, you could score rich snippets like the one below:
An example of schema showing (review stars) in Google
We’ve actually got a more detailed guide on how to add schema markup to a WordPress site.
50. Make Sure Your Site is Fast
We’ve touched on this a bit already, but how fast your site loads does affect SEO.
Page speed is a direct ranking factor, and can also affect rankings indirectly via increased bounce rate.
Mobile page speed benchmarks (Image source: codemeright.com)
Page speed is important for users. Think about: if a web page is loading slowly for you, what do you do? Do you wait for it to load or do you go somewhere else?
Chances are you leave.
Faster loading pages are more efficient for keeping people on your site. And Google knows this too. That’s why way back in 2010 they announced that page speed counts as a ranking factor for SEO.
John Mueller of Google says to make sure web pages load for users in less than 2-3 secs:
John Mueller’s (of Google) advice for fast loading pages
When it comes to speeding up your site, there are a few things you can do to boost performance like compress images, use a lightweight WordPress theme and have a good hosting setup able to deliver high performances.
If you want to geek out on page speed, we’ve plenty of resources to browse through:
A Beginner’s Guide to Website Speed Optimization
How to Properly Run a Website Speed Test
How to Speed up Your WordPress Site
A Deep Dive Into the GTmetrix Speed Test Tool
Pingdom Speed Test Tool: Ultimate Guide
Google PageSpeed Insights: Scoring 100/100 with WordPress
If you want traffic, go to the places online where your target audience hangs out and shares content. Social media can also help you build brand recognition as well as a community.
And it’s not just sharing memes and cat videos: 43% of adults in the US get their news from Facebook:
Social media statistics
Here are some ways to drive traffic to your site using social media:
51. Get Active on Social Media
This sounds like an obvious step, but you actually need to set up your social accounts if you want them to drive traffic.
The rule of thirds (Image source: Orbitmedia.com)
Here are the essentials to complete across whichever platform you choose:
Fully complete your profile (don’t forget to link to your site) and your business pages (Facebook and LinkedIn).
Promote your blog content.
Be sure to share interesting content (follow the rule of thirds).
Post when your audience is online.
Talk with your audience.
In terms of which platform you should be on, depends on your audience.
The best social media platform is the platform where your audience hangs out.
52. Post On Social Media at Strategic Times
This will be very dependent on your audience and the platform you are on.
There have been lots of studies into when to post on social media like this one from Hootsuite or this one from Sprout Social.
According to Post Planner, here are the best times to post on social media:
53. Add Social Share Buttons to Your Site
Oh, and don’t forget to make it easy for people to share your content on social media.
(Pssst, if you are reading this on desktop, just look to the left.)
An example of social share buttons we use on all blog posts at Kinsta
These improve your online exposure since users find pages and posts they enjoy, then share them on social media sites.
The easiest way is to set up a WordPress social media plugin for your site.
54. Use a Social Media Calendar
Wouldn’t it be great to get more click-throughs on social media?
Well, the answer may be in using a social media calendar.
This type of calendar helps you to understand:
Why your audience shares (or doesn’t share) your content.
Which types of content people prefer.
What’s more, it also stops you from over sharing the same type of stuff too often and allows you to plan on sharing content you know works.
It doesn’t take long to set up your calendar, a spreadsheet will do the trick:
An example of a content calendar you can use to promote blog posts
This simple addition to your social media strategy can help you improve shares and get traffic back to your blog.
Head over to the Post Planner blog to grab a free social media calendar template.
55. Research Your Competitor’s Social Strategy
A great tactic for improving the amount of traffic you get from social media is to spy on your competitors. See what they are doing that is working, and then try and replicate it.
Here’s a couple of social media competitor analysis tools to use:
Want a super quick social competitive analysis plan?
Step 1 – Find Your Competitors’ Social Media Strategy
Use a tool like Sprout Social to see what your competitors are doing:
Competitor research using Social Sprout
Then think about things like:
What keywords are they using?
Who are they following?
What social networks are they on?
How big is their audience?
How often do they post?
Step 2 – Analyze Their Profiles and Content
Have a look at each of their social profiles. What do they do well, and what don’t they do well?
Look for things like:
Are they posting relevant and up-to-date content?
Do they have good or bad customer service?
Are there spelling mistakes?
What kind of images are they using?
Are they using unique angles to promote themselves?
Step 3 – Monitor Any Changes
Social media is a never-ending stream of content so monitor what your competitors are doing (some of the tools mentioned above can help).
Check out how to leverage LinkedIn to grow your site traffic, how to take advantage of Facebook and Twitter for your marketing.
Armed with this information, you’ll be able to hopefully see gaps where you can do something effective on social media to get traffic to your site.
56. Put Social Media on Autopilot
Social Media can be a great way of promoting content to your audience.
The only problem is that it can take hours out of your day, especially if you are posting a lot of content.
Take for instance promoting new blog posts. You’ve got to add the title, a social sharing image and a link to the new post to each of your social accounts. And that’s for every post.
Remembering to update all your social feeds like this when you publish a new blog post can be a time suck.
Not if you use this Zapier Zap to automatically Tweet your new WordPress posts:
Use Zapier to automatically post new blog posts
This is only scratching the surface of what you can do. Head over to Zapier to check over 100 different ways you can automate social media.
57. Use Buffer to Schedule and Publish Social Posts
While on the subject of automation, you can use a tool like Buffer to schedule your posts in advance and automatically post them to your channels:
Use Buffer to schedule and publish social posts
Alongside posting your content, Buffer can also suggest the best time to post. Nice, isn’t it?
58. Use Quuu Promote
Quuu Promote is a paid tool that can drive traffic by promoting your content automatically to the right audience.
Quuu Promote can help you generate lots of social shares
So how does Quuu Promote work?
In a nutshell:
You create a social media post (with a link to your content).
Quuu puts this in front of people in your niche who have signed up to get suggestions from Quuu.
Some of these people may share it on their social profiles.
You earn more traffic.
Lots of people use Twitter, in fact roughly 46% of Twitter users log into the platform every single day:
Daily social media usage statistics (HubSpot.com)
If you aren’t promoting your blog on Twitter, how will anyone know about your content? Driving traffic to your blog can be almost as important as the writing itself.
If you use Twitter effectively, it can drive tons of traffic back to your website. But just tweeting the title of your blog post now and then with a link back to your site won’t work.
You need to do better than that.
Here are some ways to increase your website’s traffic using Twitter:
59. Drive Traffic with These Twitter Marketing Tips
Before you even get started, you need to pick the right Twitter handle, profile photo, and header image. For Twitter to be an effective traffic generating machine, you need to be proactive.
Did you know: the average lifespan of one tweet is just 18 minutes:
Average lifespan of a tweet (Image source: Moz.com)
And with over 7,000 new tweets being sent every second, to get any meaningful return from your Twitter, you need a plan.
Here are some Twitter marketing tips to try out:
Use short attention-grabbing tweets.
Add a quote from the post you’re promoting.
Use #Hashtags & @mentions.
Retweet any mentioned content.
Ask for a retweet.
Try asking a question (related to your topic).
Don’t forget, you can also harness the power of Twitter Ads…
60. Drive Traffic with Promoted Tweets
Promoted Tweets (aka Sponsored Tweets) are standard Tweets, except they’re paid for by advertisers attempting to increase their Twitter reach and/or engagement.
They are pretty easy to spot as they have a ‘promoted’ label beneath them:
An example of a promoted tweet
Promoted Tweets increase reach and drive traffic to your website and post-click landing pages, which in turn, increases lead generation and sales. For more in-depth tips on using Twitter to grow your traffic, check out our guide.
Go here to get started running Twitter Ads.
Facebook has 2.41 billion monthly active users:
Monthly active users on Facebook (Image source: HubSpot.com)
It continues to be the top dog of social media sites.
Used correctly, this power can be leveraged into a powerful marketing tool for your business or website.
Let’s dive in:
61. Drive Traffic with These Facebook Marketing Tips
Driving Facebook traffic back to your website is essential, and FB traffic provides a great opportunity to target your ideal audience.
If you haven’t already, create a Facebook page for your site, and then follow these Facebook marketing tips to help you generate more traffic:
Use images on all your posts.
Keep your updates short and to the point.
Ask your fans short questions.
Use a quote from blog articles when sharing content.
Curate content from other websites in your niche.
There’s also Facebook Ads too…
62. Use Facebook Ads
You are probably pretty familiar with Facebook ads:
Example of a Facebook ad
When used correctly, Facebook Ads can be an effective (and low cost) way of sending traffic to blog posts.
But if you know what you are doing, they can be the opposite of that: expensive and ineffective.
You want to use targeted Facebook ads to drive traffic from Facebook back to your site, so make sure you are going after the right (and interested) audiences.
If you are confused at all, look into using a Facebook ad tool.
63. Retarget Visitors With Facebook Ads
Don’t forget you can also use Facebook retargeting ads.
Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven’t converted.
You need to have your Facebook Pixel installed and tracking your site traffic and website events.
Instagram is one of the fastest-growing social platforms and can be a great way to generate traffic.
Instagram growth (Image source: Stargage.com)
But to get the most from it, you need to consider a few factors:
Your name & username – these are the only factors that Instagram looks at in search queries.
Your bio description & profile photo – these should be appealing to your audience.
Your website URL link in the bio – this is the only place on Instagram where you can link to your site.
Profile visibility – you want to make sure your profile is set to Public, not Private.
64. Drive Traffic with These Instagram Marketing Tips
It sounds obvious, but uploading good images and videos that are relevant to your audience is the key to success on Instagram.
Think about it: if your audience is B2B, is this content useful?
A popular Instagram meme page
Alongside posting relevant content and increasing your following on a steady and consistent basis, here are some Instagram marketing tips:
Follow accounts related to your niche.
Find and use relevant hashtags.
If you can, try and get shout outs from others.
Regularly share your posts.
Post exclusive Instagram-only content.
Be active and engage with your followers.
65. Use Instagram Ads
Like Facebook ads, Instagram ads can be a great way of getting in front of your target audience.
An example of an Instagram ad
Instagram ads can be set up through Facebook’s advertising platform You can run different types of ads including Photo, Video, Carousel, Slideshow, and Stories Ads.
First, you need to connect your Instagram and Facebook accounts:
Instagram/Facebook ad dashboard
Very simply, here’s how you get started advertising on Instagram:
Go to Facebook’s Ad Manager.
Set your objective.
Set your target audience.
Pick your ad placements.
Set your budget and schedule.
Create your Instagram Ads.
Did you know YouTube is the second largest search engine after Google?
YouTube search works like Google
When used correctly, YouTube can be an amazing source of traffic. People watch 1 billion hours of YouTube per day, so just getting a small percentage of those views can be a game-changer.
66. Drive Traffic with These YouTube Marketing Tips
With so many videos uploaded every day to YouTube, it’s easy for your content to get lost.
Thankfully, there are some simple steps you can take for generating organic traffic to and from your videos.
Here are some proven tips for getting traffic from YouTube:
A reason to visit your site like a free PDF, ebook, course, or exclusive content.
Add a link to your site in your channel header.
Use cards to help views navigate around.
Add a website link in your video descriptions.
Use a clear CTA on videos
67. Don’t Forget YouTube SEO (to Rank Your Videos)
One of the best ways to get more video views is with YouTube SEO.
In a nutshell:
YouTube SEO is the process of optimizing your channel (including video playlists, metadata, descriptions, and actual videos) so that your channel shows up for the right people.
You can actually optimize your videos for search results inside YouTube and Google.
68. YouTube Ads
With a lot of your potential audience already on YouTube, it makes sense to target them with ads.
An example of a YouTube ad
To get the most from YouTube Ads, you need to:
Target your audience.
Choose the right ad format.
Create engaging ads.
Check out this guide to YouTube advertising by HubSpot for more information.
Did you know that each pin on Pinterest can generate 2-page visits and 6 pageviews?
Pinterest is a great platform for sending traffic to your blog.
Not only are pins for great longevity (pins get shares over time) bu Pinterest was actively designed for sharing
Let’s explore it in more detail:
69. Drive Traffic with These Pinterest Marketing Tips
Here are some tactics you can use to harness Pinterest traffic:
Sign up for a business account (and get access to Pinterest Analytics).
Make sure each pin description is detailed, helpful, and actionable.
Pin at the right time.
Create pin-worthy images (that are the right size & include text).
Join relevant Pinterest group boards.
70. Use Pinterest Ads
Pinterest ads are useful for getting your content in front of more people as they search and browse Pinterest.
An example of Pinterest ads
To get started:
Set up a Pinterest business account.
Install the Pinterest Tag.
Choose a goal for your campaign.
Set a campaign budget.
Create an ad group.
Select your target audience.
Choose ad placement.
Add interests + keywords.
Set budget + schedule.
Pick your Promoted Pins.
And like all paid ad campaigns: monitor and tweak accordingly. For even more information, check out this Pinterest Ads guide by Hootsuite.
With over 600 million users, LinkedIn is the go-to social network for B2B.
LinkedIn is the place people go to when they want to connect with people in their industry, learn about their industry and share related content. If you want to drive traffic to your B2B blog or website, this is your platform.
90% of social traffic is driven by LinkedIn to B2B sites (Image source: Sumo.com)
71. Drive Traffic with These LinkedIn Marketing Tips
LinkedIn can be a great traffic source if you use it right.
Here are the essentials you need to start driving traffic from LinkedIn today:
Create and optimize your personal Profile.
Join groups (or start one).
Create a company page.
Regularly share useful content.
Don’t share too much.
72. Republish Articles on LinkedIn
Don’t forget you can leverage LinkedIn’s publishing platform to reach their massive audience.
Republishing articles on LinkedIn is a great way to send traffic to your website and get in front of a new audience.
To get started, just hit ‘write an article’ on the LinkedIn homepage:
The “Write an article” feature in LinkedIn
Before you publish your article, there are two things you want to make sure you’ve included:
A short bio – add this to the end of your post to direct people to your homepage or blog.
A CTA – directing people to a specific resource on your site that you think may help people.
73. LinkedIn Ads
You can also use LinkedIn Ads to target your audience with sponsored content, sponsored or text ads.
An example of a LinkedIn ad
LinkedIn is obviously most suited to targeting a professional audience. So if your site isn’t targeting that demographic, you may be better of saving your money.
This guide by Hootsuite provides a good walk-through of LinkedIn ads.
Other Marketing Tactics
Sometimes marketing tactics don’t neatly fit into a category. Here are all the traffic boosting tactics that are left:
74. Use Paid Traffic
We’ve touched on this already with social ads, but paid traffic can be an effective way of getting eyes on your content. It’s also highly scalable (providing you have the budget).
Types of paid traffic you can send to your website (Image source: charlesngo.com)
Here are some of the best-paid traffic sources to consider:
Paid search ads (through Google AdWords or Bing Ads).
Paid discovery (like Outbrain or Taboola).
Depending on the ads you’re buying, you could pay per click (PPC), pay per view (PPV) or pay per acquisition/action (PPA).
Doing podcast interviews can be a great driver of traffic.
Not only do you get a relevant recommendation on the podcast but you also get in front of a new audience. And if you are on a niche relevant podcast, you may have gained new audience members of your own.
Want to turn up a notch and appear on lots of podcasts?
Here’s how to kickstart your podcast campaign:
Step 1 – Find Podcasts in Your Niche
Remember to stay on topic with finding podcasts to go on.
Look at places like Stitcher and Podbean. And don’t forget to just simply Google:
YOUR NICHE + podcast
Try and aim for 50 podcasts to reach out.
Step 2 – Write Your Pitch
You want them to invite you on so make your pitch relevant.
If you haven’t already, listen to a few episodes to try and get an idea of what you can bring to the table.
Step 3 – Contact the Hosts
Most podcast hosts want you to contact them.
Find their preferred contact format and send them your pitch.
Step 4 – Do the Podcast (Hopefully)
Do the podcast and try to naturally share your content and info about your website.
Step 5 – Share the Podcast.
The final step is to share your podcast appearance.
Promote it to your email list, on your social channels, your blog, etc.
It’s not just other people’s podcasts, though, you can have your own as an additional traffic source
76. Start a Podcast
If you are struggling to find podcasts to appear on, or you just have a burning desire to share content, why not create your own.
Here’s how to quickly start a podcast:
Pick your topic(s).
Come up with a name, show description, and artwork.
Set up and test your recording equipment.
Plan your episodes.
Record your episodes.
Edit and then finally publish your episodes.
Hey presto, you’ve just launched a podcast.
77. Do Some Interviews (with Bloggers in Your Niche)
Interviews aren’t only for large publications.
Many people will be willing to talk to you if you just ask them, even if you only have a small audience.
It’s pretty simple to get started too:
Just send out a few emails requesting an interview to people in your industry. For the ones that get back to you, publish the interviews on your blog.
Not only will the recognizable names improve your credibility and traffic, you’ll probably get a further reach when the interviewee shares it with their audience.
If you want some inspiration, sites like Starter Story, IndieHackers started out producing this kind of content based on interviews. Also, don’t forget our own Kingpin segment!
Phew, if you made it this far, congrats. That was a long read.
If you take some of the tactics from this article on board and apply them to your site, you’ll be well on your way of increasing traffic.
Try one (or a few) of the tactics and see what effect it has on your traffic. If it doesn’t work for you: try another. If it does: double down and do more.
Which tactics have you tried? How do you bring in traffic to your sites? Let us know in the comments below.
The post 77 Proven Tactics to Drive Traffic to Your Website appeared first on Kinsta Managed WordPress Hosting.
Joomla is one of the best content management systems available out there. The CMS is widely used for creating eCommerce websites. However, CMS can also be used for creating social media websites. As well as you can create almost all kinds of websites.
Thanks to a wide range of extensions and themes, availability. However, if you are looking ahead to create a community site on Joomla, then having a social network extension is extremely important.
And whenever it comes to social networking extensions, two of the top names are the JomSocial and EasySocial.
But the question is which one to pick among both of these? Well, in this article, I am going to answer this question only. So here we go:
JomSocial Vs EasySocial – Which one is better?
JomSocial – Social Networking for Joomla
JomSocial is one of the best social network extensions available out there. This one is an award-winning, powerful social networking component for Joomla and it allows you to create your own social networking website with photo, video gallery, event management, groups, poll, and so many other features and it is one of the most powerful Joomla extensions for creating social media websites available out there.
JomSocial comes with a smooth and modern design that will impress your users. Also, the extension encourages your users to be on your website and use it for a longer time.
The extension is also fully responsive. As a result, you do not have to optimize your website on your own for different devices. Instead, the extension will automatically adjust the screen-sized based on a device’s screen size.
The extension is also extremely stable. This is the product that went through years of development, testing automation, and thousands of users. As a result, the extension is pretty stable and reliable.
You will also be able to enjoy one-click upgrades. With just one click, you will be able to keep your Joomla social networking website up to date and enjoy new features and improvements.
Gazillions of Features
With this social networking extension, you will also be getting quite a lot of features and other opportunities. The extension offers you everything from video galleries to activity streams, groups, event management, and so on. In short, no matter what you need for running a social networking website, this extension has got your back.
Lots Of Add Ons
Another cool part of JomSocial extension is that there are quite a lot of premium add-ons available out there. As a result, if you need extra features, then you can simply implement them on your website. Some of the popular add-ons are like Profile Update Plugin, Dating search, and so on.
One of the best parts of the JomSocial is that it is well documented. As a result, you will easily be able to get started with the extension. Also, the extension is backed by a forum where you will find hundreds of thousands of answers.
There is also a friendly community waiting there to help you out. You can join the community and ask questions, share ideas for new features, and more and the team and other members will surely help you out or listen to your suggestions.
With this extension, you will also be getting awesome support. There is a team of professionals who are backing the extension. As a result, no matter when you need help, simply reach out to the support, and they will help you out. Also, their support is available 24 x 7.
Now let’s just talk about the JomSocial pricing. The plugin comes with three different pricing. These three pricing plans include standard, professional, and ultimate.
However, the basic plan does not offer you many features. But if you slightly upgrade your plan, you will get access to pro themes, premium add-ons, page builders, and so on.
As long as the pricing concerned, the standard plan costs you $99 while the professional and ultimate plan costs $149 and $299, respectively.
EasySocial – Social Network Extension For Joomla
EasySocial is one of the best social network extensions for Joomla that you can try out. With the help of this extension, you will be able to start your social network on Joomla. Also, the extension is extremely fast and pretty easy to sue.
The extension also instantly engage and interact with your members. Also, the membership and registration flow is highly customizable for a wide range of community websites.
Also, the best part is that it comes with a lot of features that you hardly get to see in any other Joomla extension.
Top Features of EasySocial
Just like Facebook, you will be able to post status updates with a fun splash of solid or gradient colors. Site admins can also add various custom backgrounds at the backend as well.
Curated Stream Filters
With this extension, you will also be getting curated stream filters. So you can easily search through the activity streams with the stream filters based on the different conditions and post types.
It also comes with an emoji browser. By clicking on the “:” on the story form, the extension will display all the available emojis. Also, the best part is that as a site admin, you can upload new emoji from the backend.
Polls have also become an integral part of social media these days. These allow users to take votes and you can create the same on your website using this extension. So your users can create polls and cast their votes.
#Hashtags & @Mentions
Just like twitter, this extension also supports Hashtag and mentions. As a result, your users will be able to create hashtags and search for things using hashtags. Also, if your users would want to mention their friends, then they can mention their names like this @names.
With this one, you will also be getting a photo albums feature. As a result, your users will be able to share and celebrate every moment of their lives on your website. Also, in the photo album section, you are getting a bunch of features like locations, tagging, grid album, featured photos, and so on.
If you wish to create a community for videos, then this extension also supports videos. Your users will be able to discover new sources of entertainment daily. They can also share trending, personal favourite videos. As well as your users will be able to upload their own videos too. Also, you are getting some of the features too, like Video Player Logo & Watermark, Custom Filters, Video Providers, and others.
There is also an audio feature. So your users can share their favourite tracks or remixes. Also, they will be able to play and discover new artists and create their perfect playlists within their community. Plus, you will be getting some of the other features too. Genres are sorting, audio providers, audio embed, and so on.
Finally, you will be getting a great backend. The extension is backed by a powerful backend interface. You will find lots of user-friendly settings with a bird’s eye on the vitals of your site. Also, there are a bunch of other features too, which will help you to manage your website in a better way. Moreover, you will get the option to add ads, privacy settings, and so on.
EasySocial also comes with a valid price. They have two plans, which are the EasySocial Pro and EasySocial developer.
However, there are not too many differences between both of the versions. However, with the EasySocial developer, you will be getting some of the extra features like Priority Support (5 domains), 24 Hours Response Time and Priority Helpdesk Support.
Apart from these, you will get to see basic features only like Free Installation Service, 20% Discount On Renewals, Unlimited Installations, and 4 Professional Themes.
As far as the pricing is concerned, EasySocial Pro costs you $149 and for the EasySocial developer, you have to pay $299.
JomSocial Vs EasySocial – Which one is better?
Overall, both of the extensions are pretty amazing and have their own pros and cons. As far as the ratings are concerned, JomSocial has a rating of 3 out of 5. On the other hand, EasySocial has a rating of 5 out of 5.
However, if you ask me which one is better among both of them, the only thing I would say it completely depends on your needs and budget. If you want to create a basic website, then JomSocial is definitely a great option.
But in terms of features, EasySocials is a much better option and offers you a ton of features that you cannot even find in JomSocial.
So go ahead and check both of the extensions out and see which one is working the best for you. Also, if there is anything you would like to ask. Then do feel free to comment below, and I will surely help you out.
The average U.S. worker spends 28% of their workweek reading and responding to and sending emails. If you’re anything like the average worker, you spend over 10 hours a week looking at your email inbox. And not all of this time is directly productive as a fair chunk of it is probably spent trying to make sense of what tasks to prioritize.
As Gmail is a powerful tool, there are plenty of ways to improve your email productivity and reduce that time.
In this post, we’ll take a closer look at the best Gmail add-ons and Gmail extensions that can help you reach this goal.
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G Suite apps on the backend. They integrate with the server-side app for example Docs, Sheets or Gmail. Here is where you’ll find Gmail add-ons.
The Chrome Web Store, on the other hand, offers extensions that extend the functionality of your Google Chrome web browser. From ad blockers, to-do lists, to Gmail-related tools and apps. Here you’ll find, among others, Gmail extensions.
What Is A Gmail Extension?
A Gmail extension is a Google Chrome extension that directly impacts the layout/function of your Gmail dashboard/account. You can find many of the available extensions in the Chrome web store as you just saw.
Gmail search in Chrome Web Store
Others are only available through the website of the company that creates the app.
How Do I Add a Gmail Extension?
Adding a Gmail extension is as simple as finding the extension you want in the web store and clicking the “Add to Chrome” button.
Add to Chrome button
And then confirm it by clicking the “Add extension” button when prompted.
Extension install confirmation prompt
You’ve now successfully added a Gmail focused extension to your Chrome browser. You should be able to see it show up in the top right of your toolbar.
How Do I Remove a Gmail Extension?
You manage all your Gmail related Chrome Extensions in the same interface you administer all extensions: in the extensions dashboard.
Type in “chrome://extensions/” in the URL bar and press enter or open the menu, hover “More tools” and select “Extensions”.
Google Chrome extension options
From here, all you have to do is click “Remove”, and you can remove any extensions you no longer need.
Are Gmail Extensions Safe?
Since Google doesn’t publish all Chrome extensions, they don’t claim responsibility or ownership of any security issues. Since they are third-party applications, any risks that might be present are on you.
That doesn’t mean that all extensions are unsafe, but it means that you should use some discretion when installing one. After a backdoor scandal in 2018, Google decided to up its game and put stricter demands on its extension developers.
For example, extensions can no longer demand access to unrelated personal data. Typically you don’t want to be the first one to try a new extension. Look for established extensions with positive real, human feedback. Look for extensions posted by legitimate companies or developers with a public presence.
If someone is unwilling to claim ownership of an extension, they might be worried about future repercussions.
What Are Gmail Add-Ons?
Gmail add-ons are similar to extensions in that they are created to extend the functionality of Gmail. The difference between an extension and an add-on is that the add-on is installed into your G Suite app, not the browser.
Remember: add-ons can be found in the G Suite Marketplace.
Gmail add-ons page in G Suite Marketplace
How Do I Add a Gmail Add-On?
To add a Gmail add-on, go to the G Suite Marketplace and click the one you want to install. It will take you to that particular app’s page.
Click the install button to add Add-on to Gmail
From here, all you need to do is click install. Then confirm it, and verify your Google account credentials.
Gmail add-on Installation confirmation prompt
Finally, click the “Allow” button.
Granting permission to your Gmail add-on
Simple right? With just a few clicks and one login, you were able to add extra functionality to your inbox.
How Can I Remove a Gmail Add-On?
You can manage all your G Suite add-ons, hence your Gmail add-on, from the “Manage Apps” section of the G Suite Marketplace.
To remove one, hover the menu button and then select “Uninstall.”
G Suite Marketplace “Manage Apps” section
This time it’s a single click. Not a very complicated process to say the least.
Now that we know all the ins and outs around Gmail add-ons and extensions, let’s have a look at what we think are the most powerful ones!
22 Best Gmail Add-Ons and Extensions to Boost Your Productivity
Our team at Kinsta has gotten together and compared notes and we’ve arrived at our 20+ favorite Google add-ons and extensions that we’re a fan of.
Gmelius is the Gmail extension equivalent of a swiss army knife. It can do everything that any other extension can do, at least as well. One concern some people might have is that to use it as a full-fledged project management and collaboration tool, you need a paid subscription. A plus subscription costs $9/month, but you can try a free trial.
Email automation and processes.
Startups and teams that need to work fast and collaborate remotely.
Freelancers who do a lot of work with email.
Salespeople who rely on cold emailing.
Boomerang for Gmail
Boomerang is another great Gmail extension. It is an email outreach productivity tool and doesn’t try to be anything that it isn’t (check out our guide on how to find anyone’s email address).
The coolest feature by far is the AI that helps you write better emails. Boomerang is free for up to 10 emails a month and an unlimited plan starts at $4.99/month.
Email Templates for Various Situations.
AI-Assisted Email Writing.
Salespeople and SEOs that rely on cold emailing in their job.
Account managers who need to write professional and prompt emails.
3. Checker Plus
Checker Plus for Gmail
Do you need to get notified the second an email hits your inbox? What if I told you that you never had to keep a Gmail tab open again? With Checker Plus for Gmail, you can reach that “promised land”.
This Gmail extension automatically checks for new emails and notifies you from within Chrome when one arrives. You can choose to read the email, archive it, or delete it instantly.
Get notified for new emails without having Gmail open.
Browse, read, and archive emails while completing other tasks.
Employees in a fast-paced environment.
4. Zoom for Gmail
Zoom for Gmail add-on
Zoom for Gmail is an add-on that lets you start zoom meetings from within the Gmail interface. You can also check the upcoming schedule of calls, meetings, webinars, and conferences from your inbox. It requires a Zoom account to work.
High quality, reliable video conferencing inside Gmail.
Check your schedule for upcoming Zoom calls.
Instantly video call your coworkers from your inbox.
People that prefer to collaborate over video calls rather than text-based emails.
Staff members that need to keep track of Zoom webinars and meetings.
5. Slack for Gmail
Slack for Gmail add-on
Are you stuck between the two ages of internal communication? Do you deal with coworkers who only use Slack and others who only use Gmail?
If so, this is the Gmail add-on for you. Slack for Gmail does what the name promises. It enables you to send email to Slack. You can also include attachments that will automatically get uploaded to the right channel/private message. Being able to send off quick messages without leaving the inbox can be a lifesaver.
Post messages to Slack from within your Gmail inbox.
Those who rely heavily on both Slack and email for their workplace communication.
Are you a Slack user? Make sure to check out this: How to Use Slack in 2020 (Bonus: 18 Lesser-Known Hacks to Get More Done).
6. DocuSign for Gmail
DocuSign for Gmail add-on
Do you work in consulting, marketing, law, or any other industry where you are continually sending out documents to get signed?
Are you tired of people taking their sweet time to print out, sign, and scan your documents manually? DocuSign for Gmail allows you to send signable documents straight from your inbox.
You can also choose multiple templates and send reminders. Please note, you need a DocuSign account to use this extension, and plans start at $10/month.
Send signable documents to your clients from within Gmail.
Access document templates from within Chrome.
The signatures are unique and legally binding.
All data is safely encrypted on their servers.
Send reminders without leaving your inbox.
Those employed in consulting or legal professions.
People who deal with contracts (like freelance developers) or other legal documents multiple times daily.
7. Mailtrack for Gmail
Mailtrack for Gmail extension
Have you ever wondered what happened to an email after you sent it? Mailtrack for Gmail uses a Gmail compatible tracking script that will show you if it was opened or not. It is beneficial for those who work in customer or prospect-facing positions.
This Gmail extension gives you notifications in real-time and you can even see a breakdown of all activity in a custom dashboard. The extension is 100% free and unlimited.
Track whether or not your email was opened.
Get live notifications whenever someone opens your email.
See a breakdown of recent activity on the mails you track.
Salespeople who work mainly with email.
SEOs and B2B marketers.
Customer Success Agents.
8. Smartsheet for Gmail
Smartsheet for Gmail add-on
If your business uses Smartsheet, this add-on will help you get work done from within your inbox. The Smartsheet for Gmail add-on lets you search and create rows without leaving Gmail.
Search Smartsheet rows when writing emails.
Create new rows with tasks/todos/insights after reading mail.
9. Evernote for Gmail
Evernote for Gmail add-on
Do you already use and love Evernote? If you didn’t already know about their Gmail add-on, you are about to get a lot more productive.
With it, you can easily save entire email conversations, or single emails, with just a few clicks. Unfortunately there is no drag-and-drop functionality here, as with the desktop app. You need an Evernote account to use this add-on.
Free accounts include most of the utility you could ever wish for in a content saving system.
Save full or partial emails to your Evernote account.
Update to-do lists from within the dashboard.
Salespeople, marketers, or creatives that get a lot of valuable information/feedback through email.
10. Trello for Gmail
Trello for Gmail add-on
Trello for Gmail is a simple Gmail add-on that focuses on one thing: letting you quickly create new cards to your board without leaving your inbox. You can assign it to different boards/lists, and set due dates.
To use this add-on, you need to be a Trello user. There is a free plan that is suitable for small businesses.
Create new cards from inside your Gmail inbox.
Cards are complete with due dates, lists, and descriptions.
Automatically adds email content to card descriptions.
Power users of Trello.
11. Asana for Gmail
Asana for Gmail add-on
Asana for Gmail does the same thing that the Trello add-on above does, but for Asana users. Plus you can search for projects/teams/tasks from within your inbox.
Add and assign new Asana cards with due dates.
Automatically adds email content to card descriptions.
Suggested reading: Trello vs Asana.
12. Wrike for Gmail
Wrike for Gmail add-on
Similar to the two Gmail add-ons above, except this time, it’s for Wrike users. More than just allowing you to create new tasks, this add-on syncs with Wrike entirely. So you can see tasks related to emails in your inbox, see profile images from Wrike, and more.
You need to be a Wrike user to use this add-on. There is a basic free plan for up to 5 users, but professional licenses start at $9.80/month.
Create tasks from within the inbox.
Tasks automatically include email contents in description.
View tasks related to particular emails.
Track and report on work coming from emails.
13. Sortd Gmail Add-on
Sortd Gmail add-on
Sortd Gmail Add-on connects your Sortd account with your Gmail. It allows you to transform emails into tasks, as well as add notes, and reminders to emails. It also offers drag-and-drop email organization.
You need a Sortd account to use this add-on. There is a free plan available, with some limitations.
Add notes and reminders to emails.
Drag-and-drop email organization.
Flagging emails for follow-up.
Rename the subject lines of essential emails, so they stand out.
Transform emails into tasks.
14. MeisterTask for Gmail
MeisterTask for Gmail add-on
Another good option for those who manage their inbox as their task management tool is MeisterTask for Gmail which connects your inbox with your Meister account. You can create new tasks from within your inbox and easily access your task board.
Note that this Gmail add-on needs a MeisterTask account. They offer a free “Basic” plan with unlimited tasks, projects, and collaborators. Paid plans start at 7.50$ per user/month, which offers unlimited integrations, automation, and better reporting.
Create new tasks from within your inbox.
Manage project boards
15. Inbox When Ready for Gmail
Inbox When Ready Gmail extension
Inbox When Ready does one thing and it does it well. It locks your inbox down for a scheduled period. It allows you to focus on writing emails or reading important ones that you already received.
The free plan leaves an email signature when active. A pro plan costs $4/month, billed annually.
Lock your inbox so new emails aren’t displayed and no notifications arrive.
Schedule lockdowns ahead of time.
Automatically hide inbox after a set amount of time.
Set inbox budgets for how many times you should check your inbox.
Those who are easily distracted.
Employees who are devoted to deep work.
16. Simple Gmail Notes
Simple Gmail notes Gmail extension
Simple Gmail Notes is a Gmail extension that lives up to its name: it allows you to add simple notes to your emails. It can help you quickly find your way back to specific emails by providing useful information to follow-up at the perfect time or simply give you some context. It is 100% free and open source.
Add notes to emails in your inbox.
Save those notes to your own Google Drive.
Supports multiple Gmail accounts.
Sales, marketing, and service professionals.
17. Giphy for Gmail
Giphy for Gmail extension
It’s 2020 and gifs have invaded every possible medium of online communication. Why would you try to keep it out of your email? Thankfully the Giphy for Gmail extension is entirely free to use.
18. FlowCrypt Gmail Encryption
FlowCrypt Gmail extension
Although Gmail has a built-in feature to send confidential emails, there might be use cases where that option alone doesn’t seem to be secure enough and you want to encrypt your message. Or maybe you’re worried about messages being intercepted and read.
With the FlowCrypt Gmail extension, you can use PGP encryption to encrypt all emails you send.
Encrypts your emails with PGP.
People who are required to send sensitive information over email.
19. Digify for Gmail
Digify for Gmail extension
Digify for Gmail is a Gmail extension that lets you track, unsend, and program attachments to self-destruct. If you send essential or sensitive documents daily, this is the perfect extension for you. You don’t need a Digify account to use this extension.
Track attachments to see who has accessed them.
Unsend attachments that were sent to the wrong person.
Program attachments to self-destruct (think Snapchat).
Freelancers and professionals who want to let someone preview, but not steal, their work.
Grammarly for Chrome will help you correct your grammar and spelling errors in real-time in Gmail. It will also suggest improvements that aren’t based on strict grammatical rules. You can use it with a free Grammarly account.
Corrects your grammar and spelling errors.
Suggests ways to improve your sentences.
Anyone who writes emails.
21. Multi Forward for Gmail
Multi Forward for Gmail
If the main communication channel at your company is (still) email, the Multi Forward Gmail extension is your dream Gmail extension. Easily forward received emails to multiple contacts at once. It is completely free and requires no registration to use.
Forward emails to multiple people at once.
People who need to forward a lot of emails.
22. Right Inbox for Gmail
Right Inbox for Gmail
Right Inbox for Gmail allows you to set reminders and tasks from within your inbox. You can also schedule emails to be sent at a later time or even create automatic follow-ups. It also allows you to create, save, and paste in a variety of different signatures.
Free for up to 10 emails per month. Beyond that, a subscription for unlimited emails costs $7.95/month.
Set reminders to reply to emails at certain times.
Schedule emails to be sent at a later time.
Create automatic follow-ups.
Save and paste a multitude of signatures.
Professionals who heavily rely on email for communication.
Gmail add-ons and extensions are third-party applications that provide you with tons of different options. Our favorites are those able to help us be more productive and get more done faster (if you use Chrome, you might want to give this a read as well: best Chrome extensions to boost WordPress users’ productivity).
Not all these Gmail add-ons and extensions we’ve featured here will be a game-changer for you. But anything that can help organize our inbox better, like Sortd, MeisterTask or Simple Gmail Notes, and help you improve your follow-ups, like Boomerang and Mailtrack, deserve a try.
Why? Because if they could help you knock even just 20/30 seconds off of a single email or task, you can figure out how much time you’ll be able to “earn back” on a monthly basis. Answer: plenty!
Now, it’s your turn: what are your preferred Gmail add-ons and Gmail extensions? What’s the one you could not live without?
The post 22 Gmail Add-Ons and Extensions to Enhance Your Email Productivity appeared first on Kinsta Managed WordPress Hosting.
If you’re not adding meta descriptions to your website, you’re missing out on a big chance to attract and convert new visitors. It may not seem like a big deal, but a targeted snippet that appears in search engine results can make a huge difference. Without one, you could be losing clicks.
Meta descriptions are the short snippets that appear on search results pages like Google and Bing. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites.
Adding a meta description can be as easy as filling out a box or inserting a line of code.
Migrate today for free
Ready to get more clicks? We’ll show you how to add a meta description in WordPress with and without a plugin.
index your site. The info this gives them allows them to display it properly in search results, so you can be found when people search for relevant keywords.
But since this program is just, well, a program, it doesn’t automatically know what your site is about. You have to tell it using different elements such as sitemaps, schema markup, and meta tags, just to name a few. That’s why a meta description is so important.
Users see a page’s meta description below the title in the search results. The meta description is meant to inform them about the content and purpose of a webpage so they can decide whether to click on it or not. In this example, you can also see sitelinks:
Example of sitelinks
Google’s crawlers are better than they once were. In fact, they can now extract a title and meta description automatically, and figure out a page’s topic without you having to manually define keywords.
If you don’t write your own meta description, Google will generate one for you by pulling content from the page. But you could be missing out on a chance to convince people to click on the link with a targeted snippet customized to earn conversions.
How Meta Descriptions Impact Your SEO
Meta descriptions actually don’t have a direct effect on your SEO ranking, yet Google still advises to create unique ones for each page of your site. It’s the keywords found naturally in your content that are important for SEO.
What meta descriptions do impact is click-through rate (CTR), or how many people decide to click on your site.
Think about the last time you Googled something. What made you pick a certain link? It was probably the title, the description, or both that convinced you.
Meta descriptions positively impact CTR (Image source: Backlinko.com)
According to Backlinko, unique meta descriptions have a major impact on CTR:
“Writing unique meta descriptions for each page can increase your site’s organic CTR. We found that pages with a meta description had a 5.8% higher CTR compared to pages without a description.”
Search engines may automatically generate a snippet, but if that description doesn’t do a good job conveying what your content is about, people will ignore it and choose another website.
Writing your own meta descriptions ensures that you have more control over what people see.
I said “more control”, not “total control.” Google won’t always use your meta description, though.
Sometimes it will show parts of a page’s content that’s more relevant to a user’s search. But in most cases, it prefers to fall back to the snippet you provided rather than using an auto-generated one.
A well-written meta description plays a big part in attracting and converting visitors. It may not directly affect SEO, but it will gain you more interested visitors, and higher CTR does give your rankings a boost.
Meta Description vs Meta Keyword
Metadata as a whole is a set of HTML tags that tell search engines and web crawlers what your site is about. These include the title, description, and keywords.
You already know that a meta description is the HTML element that describes a webpage’s content and purpose.
Meta keywords are a relic of an older internet. In other words, they’ve been deprecated and are no longer in use. In the past, they were used to tell search engines what topics a page covered, similar to how you tag a social media or blog post.
However, once people realized that you could put any unrelated keyword in and get free traffic from topics your site had nothing to do with (hello “free porn” and “free mp3”), search engines removed support for the feature. You can still add meta keywords, but for the most popular search engines, it won’t do anything.
Now, Google examines a website’s content using more sophisticated web crawlers that can automatically figure out what topics are related to the content you write about on a page. It completely ignores the meta keywords attribute.
Instead of using meta keywords, improving SEO is now about optimizing natural keyword usage within your content and address other technical aspects like the speed of your site.
5 Tip For Writing and Optimizing a Meta Description in WordPress
When it comes to meta descriptions, there are no hard and fast rules to follow. But there are still some best practices you should keep in mind. These can help you rise above the competition and increase your click-through rate.
Let’s go over each of these best practices, so you can write better meta descriptions.
1. Ideal Snippet Length
You can’t make your snippet an unlimited length. If you exceed a certain number of characters, it will be truncated. Your meta descriptions can be as short as you want but don’t go over 155-160 characters, or it’s likely to be cut off abruptly. That doesn’t look good.
Another example of a meta description
2. Focus on a Keyword
It’s a good idea to include a meta keyword in every snippet you write. If you’re creating a snippet for a blog post, you can target the same keyword you wrote the article with. Otherwise, do some keyword research and choose one that’s aligned with your goals.
Including a keyword will help you structure your description in a compelling way. Plus, Google sometimes highlights keywords that match users’ search terms. Targeting a popular keyword and including it in your description may result in bold, noticeable text.
Bolded text when related to the query
3. Write Clear, Cohesive, and Captivating Descriptions
Your meta description is like a free advertisement, so take it as a chance to convert potential visitors. Address the reader directly, pulling them in by posing a question or problem, then outlining the benefits of clicking your link. Use vivid imagery, eye-grabbing statements, or information-rich sentences.
Most importantly, earn your click by proving that your website has exactly what people are looking for. Do you have the best services or products, or the information they’ve been searching for? What do you have to offer that your competitors don’t?
Ensure that your snippet is high-quality and free of awkward phrasing, repetition, or grammatical errors that could turn people away.
Consider including a call to action, like “save money”, “read our review”, or “learn more about meta tags”. Avoid awkward-sounding CTAs like “click here”, however. Many sites opt to skip the call to action and focus on providing valuable information; see what sounds right to you.
Make your meta description appealing
Lastly, make it clear what will happen when your link is clicked. Will they be reading a blog post, browsing the store, or landing on a features page? It should be obvious where they’re going and what they’ll find when they get there.
4. Avoid Duplicate Snippets
Meta descriptions present a free chance to reach out to potential customers and convert them, so don’t waste it by creating duplicate or carbon copy snippets, meta descriptions that are the same or nearly the same across multiple webpages.
When you have hundreds or thousands of pages on your site, it may seem like a good idea to just use a template and swap out a few details. But duplicate descriptions just don’t look good, especially when they cover more than a handful of pages. People will quickly tune out your website’s results.
A default meta description is better than a bad one. If you don’t have the time to add a carefully written, compelling snippet to every single page, it’s better to let Google do the work and focus on a few key pages.
5. Don’t Be Deceptive
Meta descriptions may not improve your SEO, but they can certainly damage your click-through rate if you engage in deliberately deceptive behavior.
Ensure that your description is accurate. Just be honest about what people are clicking on first and foremost. Don’t lie about what a page contains.
Avoid keyword stuffing. It’s awkward to read and will result in reduced CTR, plus it might get you penalized or result in Google ignoring your custom description entirely.
Keep these tips in mind and you’ll create better meta descriptions.
Writing Meta Descriptions for Specific Pages
The techniques for crafting a meta description are similar at their core, but each type of page needs its own special touch. The way you write a snippet for a blog post, homepage, and product page varies quite a bit.
Here are some tips for writing a meta description for a few key types of pages.
Homepage Meta Descriptions
Homepage descriptions get special treatment. This is the face of your website, so you have to make it count. Many websites write a short, one-sentence pitch, never even reaching the 160-character limit.
WordPress.com meta description
Your job here is to sell your brand. Hit hard with a short, snappy, well-written piece that explains concisely what you do and why they should choose you. This goes for similar pages just as your About and Mission Statement.
Blog Post Meta Descriptions
For primarily informational pages such as blog posts, you may not want your description to read like a blatant advertisement. Of course, you are making a pitch and can include a call to action, but focus on the information.
When people go looking for a solution to a problem, they don’t want to be advertised to. They want answers. Tell people what they’ll learn when they click this link, and prove that you know what you’re talking about.
Meta description for a blog post
Category Pages Meta Descriptions
There are also category pages to consider. This is a hard one to write for. Most searches won’t turn up a category archive, but you shouldn’t miss out on an opportunity to create a compelling, converting snippet.
Your best bet is to entice people by giving them a hint of the type of posts they’ll find in this category, and get them in a reading mood.
Meta description for a category page
For news-based websites and ecommerce stores, category pages play a key role as they can be crucial pages able to score higher rankings and more traffic if well optimized.
Product Page Meta Descriptions
Speaking of online stores… Product pages will pop up in the search results when people are looking to buy something and fast.
Instead of promoting your website, focus on the individual product. Use similar tactics: write something that quickly explains what this is and why they need it.
You might also include specifications such as price and other product info.
Meta description for a product page
You should ideally be writing a unique meta description for every product. It might be tempting to just use a template and swap out the product name, but this generic approach won’t do as well as a hand-written pitch.
How to Add a Meta Description with Yoast SEO
If you want to add custom meta descriptions to your site, your best bet is installing an SEO plugin. Any popular SEO plugin will make it easy for you to write snippets for all of your pages and blog posts.
While it’s possible to add them manually, it means editing site files. On some setups, this might be impossible without FTP access, which complicates things even further. Plus, there’s no easy way to add individual descriptions to each page without a plugin. All the simplest solutions only set a default snippet for the whole site.
For most people, it’s best to just install a WordPress plugin instead of dealing with the headache.
You can use a simple and direct plugin like WP Meta SEO or a more fully-featured SEO suite. Some popular SEO plugins include Yoast SEO, All in One SEO Pack, and The SEO Framework. Since Yoast is the most widely used, we’ll show you how to add a meta description with that one.
Let’s install Yoast now. You can either visit its plugin repository page or log in to your WordPress backend and head over to Plugins > Add New. Search for Yoast and download it, or upload the zip file you installed earlier.
Install Yoast SEO plugin
Then just activate the plugin in Plugins > Installed Plugins to get it working.
Add a Meta Description to Posts and Pages with Yoast SEO
Yoast will add a new SEO tab to your admin backend. You can go here to configure settings, including defaults and how your pages look on social media. But to get to the individual meta description editor, you’ll need to open up an existing post or page or create a new one.
Scroll down below the editing area and you’ll see the new Yoast section. Click Edit Snippet and start typing in the Meta Description section. The bar at the bottom will turn green once you’ve hit the optimal character length. You can also add dynamic variables that will display elements like title or category.
How to add a meta description in Yoast SEO
That’s all you need to do to create a custom meta description for any post or page on your website.
Add a Meta Description to Your Homepage with Yoast SEO
Adding a snippet for your homepage works a little differently than normal in Yoast. Go to SEO > Search Appearance.
Right there you’ll see the Homepage section, with the normal editor UI. Just write a description and title as you did before.
Yoast SEO’s settings
Remember that writing a homepage snippet is a sales pitch for your site as a whole. Describe your company or blog, what you do, and what you have to offer. When you’re finished, click Save Changes.
With that, your homepage search results should soon update to show its new meta description.
Add a Default Meta Description with Yoast SEO
What if you want to add a default meta description that appears whenever you fail to set a custom one? That’s easy. Under SEO > Search Appearance > Content Types (check the tabs at the top of the Search Appearance page), you’ll see two drop-downs, one for posts and one for pages.
Adding a default meta description
These also use the typical metadata editor, so go ahead and add a default snippet for posts and pages.
Now when you create a new post or page, the meta description will automatically use the info you put here. That way, if you publish a blog post and forget to add a snippet, it will just fall back to what you put here.
If you like basing them off a template, you could also paste it here, and it will appear on the editing screen ready to be filled out when you make a new post.
Add Meta Description for Category Archives with Yoast SEO
What about your category pages? These small archives don’t have a lot of text content, which can confuse Google and cause it to display a broken or strange-looking snippet. You can add a short excerpt yourself to avoid this.
Go to SEO > Search Appearance > Taxonomies and create your description in the editor. Or you can go to Posts > Categories and write up a new one for each individual category archive page.
Example of a meta description for a category page
This snippet doesn’t need to be too complicated. You can still make a small pitch like “Discover dozens of (category) posts here”, but you don’t need to be as stringent since it’s unlikely that this page will pop up frequently in search results.
That wraps up everything you’ll need to know about adding meta descriptions with Yoast.
How to Add a Meta Description Without a Plugin
If you don’t want to install an SEO plugin to create custom meta descriptions, you can instead edit your theme files. However, it can be a bit of a pain, especially if you want to add descriptions to individual pages.
Downloading a plugin will probably be easier for you. But if you really don’t want to, here’s how to do it manually.
Before editing any files on your site, make sure to do a backup. It’s also a good idea to create a child theme, as it protects your site if you make a mistake and doesn’t reset your changes when WordPress updates.
We’ll create some generic meta tags that will apply to every page on your site. First, you’ll want to go to Settings > General. Under Tagline, write the meta description you want to represent your site.
Editing your theme files to add a meta description
Next, go to Appearance > Theme Editor. If you can’t see it, you may need to access your header.php using FTP.
Look in the sidebar and find Theme Header (header.php) and click to edit it. Paste in this code anywhere between <head> and </head>.
<meta name="description" content="" />
This will add the tagline to every page on your site.
Obviously, this isn’t very desirable for your blog posts. You’re more likely to get clicks if people know what each post is about, rather than getting a generic description.
Using this code, search engines will just grab content from the post to use in the meta description like normal.
With these two pieces of programming, you’ll get a tailored description on your generic pages like the homepage and category archives, but your posts will have a normal snippet.
What if you want to add individual descriptions for each page? This tends to get a lot more complicated, and it’s best to just use a plugin for that. But you can do it with a conditional tag or with custom fields.
Without targeted, precisely written meta descriptions, you could be missing out on clicks and conversions. Letting Google generate snippets is hit or miss. By writing your own, you get an opportunity to “make a pitch” and ensure that users can make a fully informed decision.
As research shows, custom meta descriptions are able to increase your CTR up to 5.8%, which is a good outcome considering the little resources you might need to craft them out. In fact, to add a meta description in WordPress, you can either edit your WordPress files manually or use an SEO plugin to get control over your snippets.
I know, custom meta descriptions may require more time than you anticipated, but it’s an activity worth doing for the long-term results.
The post How to Add Meta Descriptions in WordPress (Improve Click-Through Rate up to 5.8%) appeared first on Kinsta Managed WordPress Hosting.
Part of what helps WordPress power 35% of the web is language: WordPress is fully translated into 68 languages. Pair that with the WordPress native apps, which make WordPress available across devices, and you have a globally accessible tool.
Today we’re announcing app updates that bring the new Block editor to mobile devices, so on-the-go publishing is even easier for that 35%.
At Automattic, we speak 88 different languages, so we thought: why not use some of them to tell you about the editor updates? Instead of a few screenshots and bullet points, here are some of the people who build the editor and apps sharing their favorite tools and tricks for the mobile Block editor. To make it more accessible, we’ve also included English translations.
(And for those who want more detail — yes, there are still screenshots and bullet points!)
Rafael, Brazilian Portuguese
Com o novo editor, a criação de conteúdo é mais intuitiva por que as opções de formatação de texto e inserção de arquivos são exibidas de uma forma bem simples.
Toque no ícone ⊕ enquanto estiver editando um post ou página para ver os blocos disponíveis como Parágrafo, Título, Imagem, Vídeo, Lista, Galeria, Mídia e texto, Espaçador e muitos outros.
With the new editor, creating content is more intuitive because the options to format text and add media are displayed in a simple way. Tap on the ⊕ icon when editing whether a post or page to see all the available blocks like Paragraph, Heading, Image, Video, List, Gallery, Media & Text, Spacer and more.
பயணங்களில் மிகவும் விருப்பமுள்ள எனக்கு, பயண குறிப்புகளை பயண நேரத்திலேயே எழுதுவது வழக்கம். இந்தப் புதிய கைபேசி செயலி என் வேலையே மிகவும் எளிதாக்குகிறது. எனக்குப் பிடித்த சில அம்சவ்கள்:
கி போர்ட்டில் உள்ள நேக்ஸ்ட் பொத்தானை அழுத்துவதன் மூலமே புதிய பத்தியை தொடங்க முடிவது.
பட்டியல் தொகுதியைப் பயன்படுத்தி எனது சொந்த பட்டியலை உருவாக்க முடியும்.
பட்டியலின் உள்ளெ பட்டியலை சரிபார்க்கும், அல்லது, துணை பட்டியலை உள்ளடக்கும் பட்டியல் பத்தியை ஆவலுடன் எதிர்பார்க்கிறேன். எனவே அடுத்த புதுப்பிப்பைப் பற்றி நான் மகிழ்ச்சியடைகிறேன்.
I love travelling and I spend a lot of time on my blog writing travel tips while on the go. My favorite features in the Block editor include:
Creating a new paragraph block by pressing the RETURN button on the keypad.
Adding a List block to create my own lists.
You can even add sub-lists!
I look forward to seeing what’s coming next!
Cuando escribo, doy mil vueltas sobre qué palabras utilizar y me cuesta decidirme. Uso mi móvil porque me da la posibilidad de capturar mis ideas justo en el momento que se me ocurren. Es por eso que de las cosas que más me gustan del Editor es que puedo moverme de un bloque de texto a otro con facilidad y también cambiarlos de lugar. Además, se puede hacer/deshacer muy fácilmente, y siempre se mantiene el historial de edición lo que me da mayor seguridad a la hora de cambiar incluso sólo pequeñas partes del contenido que voy escribiendo.
When I write, I walk around in circles and can never decide which words to use. So I use my mobile phone, which lets me capture ideas right when they occur to me. That’s why the things I appreciate in the new Editor are the abilities to move from block to block with ease and to change their order and since you can undo/redo quite easily and can see your editing history, I have confidence when I change even small bits of the post I’m writing.
The new block editor truly makes a difference in my blogging efficiency and experience. Since my blog is about traveling, I often scribble notes and thoughts during my trips. The block editor on mobile simplifies the process of moving paragraphs around and organizing content, so the architecture of the post becomes clearer and easier to reorganize.
To start using the block editor on your app, make sure to update to the latest version, and then opt in to using it! To opt in, navigate to My Site → Settings and toggle on Use Block Editor.
We hope you give the latest release a try; tell us about your favorite part of the mobile block editor once you’ve had a chance to try it.
We’d also love to know your thoughts on the general writing flow and on some of the newer blocks like video, list, and quote blocks. For specific feedback, you can reach out to us from within the app by going to Me → Help and Support, then selecting Contact Us.