Import from Tumblr in 3 Easy Steps

Import from Tumblr in 3 Easy Steps

We’ve recently noticed that a fair number of you have been bringing your tumblelogs over from Tumblr to using one of the variety of Tumblr to WXR conversion tools which exist on the web. We thought you would appreciate an easier way to import your content, so we bring you 3 easy steps to import your content.

Authenticate with Tumblr

To bring your tumblelog’s content to, head to Tools → Import in your dashboard and look for the Tumblr importer. If you don’t already have an account here on then head over and sign up first.

Click the link to get started and then enter the email address you used to sign up to Tumblr, your Tumblr password and click Connect to Tumblr.

Start the Import

The importer will then fetch a list of your blogs and let you pick which one to import. Click Import this blog to get going.

VideoPress and other embeds are converted to use shortcodes. Sometimes the importer finds an embed it can’t convert and a list of these is included in the import completion email for you to check.

If your Tumblr site has a custom domain (like instead of, then you’ll need to disable the custom domain temporarily while the import is processed. You can do this by going to your Tumblr Dashboard, clicking on the Settings button and then un-ticking the “Use a Custom Domain” checkbox:

Then you’ll want to set up Domain Mapping on your blog so that your readers can use the same domain to reach your site as before.

Style Your New Site supports Post Formats which allow you to distinguish between the different types of content you post on your site. While you wait for your content to be imported why not customize the design of your site by picking one of our post-format-enabled, Tumblelog-ready themes.

If you have any trouble importing your blog  you’re welcome to contact support where one of our Happiness Engineers will be glad to help out. To learn all about’s features, we encourage you to check out our handy tutorial. We also provide comprehensive feature documentation at our support site.

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Posted by WordPress Guru