What Niche Bloggers Can Do to Attract Traffic

What Niche Bloggers Can Do to Attract Traffic

Three things you can do starting now, to grow your audience and attract traffic to your site.

As bloggers, we write about our passions and obsessions. Interested in Autism? Drawing? Cooking? Sobriety and recovery? Humor? No matter which subject you choose to write about, there’s a community of people on WordPress.com who share your interests. In today’s post, we’ll look at three ways niche bloggers can find their tribe, grow their communities, and attract traffic to their sites.

Tagging FTW

Tagging your posts is critical to finding your community. When you tag a post, you’re grouping it among posts on that same topic. When a user searches that tag in the WordPress.com Reader, your post will appear in the list of posts returned. Tagging puts you in front of new readers, expanding your reach to those who are interested in the same subjects.

As you tag, be sure to consider related topics. For example, if you blog about cooking exploits and recently posted about that awesome quinoa salad you made, you might choose to tag the post with food, cooking, quinoa, salad, and healthy. When choosing tags, be selective. We recommend between five and fifteen tags and categories per post. Posts with more than fifteen tags and categories are removed from topic pages to ensure that content that appears remains relevant.

Just a handful of the topics that WordPress.com bloggers are writing about each day.

Just a handful of the topics that WordPress.com bloggers are writing about each day.

Getting engaged

Attracting traffic is a lot like making friends. To make friends, you need to meet people, be confident in being yourself, and make a real connection. Making a connection means reaching out to bloggers in your niche by following tags in your Reader, reading and subscribing to the blogs that resonate with you, and showing a bit of love with likes and thoughtful comments. Earlier this year, we profiled Christy, blog proprietress over at Running on Sober, whose friendly approach in the blogosphere has earned her a loyal following and a fun and supportive community. In that interview, Christy shared her secret to making new blog friends.

“From the very first day I hit that first publish button I have had nothing but positive reactions,” says Christy. “I think a lot of that has to do with the fact that I am not shy. I’ll talk to anyone. If someone visits my blog and leaves a comment, I’m going to say thank you in some way, usually via a direct response and often a visit. If I read an interesting post or visit a fun blog, I’m going to say ‘Hey, I like your style, thank you for this post — do you like Fritos?’”

Getting read all over

According to Pew Research, mobile device use continues to increase around the world. As of January, 2014, 58% of adults in the US owned a smartphone and you know what? They’re reading your blog on it — on the train, in line, on the bus, and before they go to sleep at night.

What does this mean to you? Be sure your theme is mobile friendly, which means that the theme accommodates visitors, no matter whether they read your site on a desktop computer, a tablet, or a smartphone. Not completely sure your theme is mobile friendly? Be sure to enable a mobile theme for your site. Go to Appearance > Mobile and select “Yes” next to the “Enable mobile theme” radio button. This ensures that your content is easily read by site visitors, no matter which device they choose when visiting you.

Go to Appearance Mobile to enable a mobile theme to ensure visitors can read your content easily, no matter which device they use to visit your site.

Go to Appearance > Mobile to enable a mobile theme to ensure visitors can read your content easily, no matter which device they use to visit your site.

Bonus! Sign up for Blogging 201: Branding and Traffic

Interested in learning more? As part of our “Blogging U” series, we’re launching a two-week intensive course on Branding and Traffic starting on April 15th. Each day, we’ll publish tips on things like editorial calendaring, examining stats, monetizing your blog, and maximizing social media exposure along with a specific task or two you can do to solidify your brand, make real connections, and attract more traffic. Interested? Learn more and sign up today.


Posted by WordPress Guru