Longreads Joins the Automattic Family
We’re delighted to announce that Longreads is joining the Automattic family.
Today we’re excited to announce that we are acquiring Longreads, the pioneering service that helps readers find and share the best longform storytelling around the world, for reading on mobile devices.
Over the last five years, Longreads and its community have created a new ecosystem for readers to find great in-depth stories, and for writers and publishers to distribute their best work over 1,500 words. Longreads will continue to do what it does best — recommending stories from across the Internet — and we are excited to have them join the WordPress.com team and continue in their commitment to serving readers.
Mobile reading and the appetite for longform content
As consumption has moved to mobile devices, there has been a growing hunger for longform content: phones and tablets are perfect for enjoying in-depth articles, and there are more moments than ever for readers to dig into a story — on a commute, on the couch, or just waiting in line at the store.
Social recommendation plays a big part, too: use of the #longreads hashtag on Twitter has grown more than 130% over the last two years, and more publishers than ever are committing resources to in-depth storytelling as part of their daily mix of stories.
A bright future for independent publishers who focus on quality
We are entering a new era for independent writers and publishers to embrace depth and quality, and WordPress.com is committed to empowering these creators — not just through tools and services that make the most of these evolving formats, but through community, distribution, and new ways to have your best work seen by millions of people across a wide range of diverse tastes and topics.
We are excited to have the Longreads team work on these challenges and opportunities as a part of the Automattic family.