Do you want to create a social media contest in WordPress?
Social media is used by people from all over the world, and it can be a great source of traffic. You can engage your target audience on social platforms and bring them to your website.
A social media contest can help with user engagement, and it’s also a quick way to convert your potential leads into paying customers.
In this article, we’ll show you how to create a social media contest to grow your website’s traffic.
Why and Who Should Create a Social Media Contest?
Nearly every business niche is saturated, and there’s so much competition that it can be difficult for a small business to survive. Plus, every business wants to do something to stand out and engage its users.
If you’re running a small business, then creating a social media contest or giveaway will give a boost to your site’s traffic. With this giveaway, you can engage the right audience that may convert into paying customers, too.
Social media contests are also great for large businesses to increase their traffic. There are billions of active users on each social platform, and you can take advantage of the social communities to further grow your business.
Not only does it bring new users to your website, but a contest or giveaway can effectively increase your following on social channels like Facebook, Twitter, Instagram, and so on. Active social engagement can raise awareness about your brand and reach larger audiences than other marketing channels.
Other than that, social media contests provide sustainable growth to your business in the form of email lists. Users who sign up for your social contest are the right kind of audience who’s interested in your product, and they can become your customers with minimal effort.
Now that we know the advantages of running a social media contest, let’s dive into the tutorial.
Create and Run a Social Media Contest
To create a social media contest, we’ll use the RafflePress plugin. It’s the most popular WordPress giveaway and contest plugin for any business and online store.
Follow the steps below, and you’ll be able to easily make a social media contest.
Step 1: Install and Activate the RafflePress Plugin
The first thing you need to do is to install and activate the RafflePress plugin. For more details, you should check out this guide on how to install a WordPress plugin.
Once activated, you need to navigate to RafflePress from your WordPress admin area and add the license key. You can find the license key on your RafflePress account.
Click on the Verify Key button to continue.
Step 2: Add a New Contest in WordPress
Upon successful verification of the license key, visit the RafflePress » Add New page in the WordPress admin menu.
This will open the RafflePress Giveaway builder. You need to enter a name for your social media contest in the Giveaway Name field.
Below, you’ll find a few built-in templates, each with a different approach to grow your social following and website traffic.
For this guide, we’ll use the Classic Giveaway template. This template lets you add multiple social media channels as an action for users to become a part of your contest.
You should start by adding a name for your new giveaway. You can also upload an image to showcase the prize that users might win by joining the giveaway.
Step 3: Select Actions for Users to Enter in Your Contest
Next, you need to add actions that allow people to enter your contest. The Classic Giveaway template offers over a dozen actions that you can combine in the contest.
Some of these actions include visiting your Facebook page, following you on Twitter, visiting you on Instagram, following you on Pinterest, subscribing to your YouTube channel, and so on.
You can make some of these actions required (meaning users have to complete them to enter the contest). Or you can make some of these actions optional to give users a higher chance of winning.
To add actions, you need to click on the Actions tab from the left navigation menu in the RafflePress builder.
Choose all the actions that you want to add to your social media contest, and they’ll be available in the preview section on the right side of the screen.
Click on your selected actions one by one to edit settings. For each item, the entry options will appear on the left side of the screen. It lets you change the title of the action, value/number of entries you want to allow, enable/disable the mandatory option, add your username, and so on.
Add as many actions on the contest as you want and move them up or down by dragging the actions to keep the prior ones on the top. This way, you can get users to take action on the social channel you want to grow the most.
RafflePress also lets you create your custom actions using code. But since it has several ready-made actions, you can totally skip this option for now. Click on the Save button at the top right corner of the screen to store your settings.
Step 4: Customize the Design and Settings of Your Social Contest
Now, you can click on the Design tab from the navigation on the left side. It’ll display options to customize fonts, colors, and layout of the social media contest section.
In these settings, you can also change the page background color, background image, and so on. These options are valid when you’re creating a separate landing page for your giveaway.
Next, you can switch to the Settings tab from the left navigation menu. Starting with the General settings, you can manage display options, limit sign ups per IP address, show/hide RafflePress link, and more.
It also lets you select a page permalink to make a separate landing page to display your social giveaway widget. This way, you can increase user engagement on your social pages.
Other settings include redirects, social logins, email verification, success tracking, reports, and so on. Once you’re done with the settings, hit the Save button.
Step 5: Publish and Display Your Social Media Contest
Now that your social media contest is ready, you need to visit Posts » Add New in the WordPress admin menu to create a new post.
Start by entering a title for your post and add the RafflePress block in the content section.
You can choose the social media contest from the drop-down menu, and it’ll appear as a widget. Publish your post from the right side of the screen.
The social media contest will be visible on your website.
If you want to display the social media contest widget on a separate landing page, visit the RafflePress » Giveaways page and edit your giveaway.
Visit the Publish tab from the top navigation and click on the Giveaway Landing Page option.
It’ll display the URL for your contest’s landing page. You can click on the View Page button to take a look at the social media contest widget on a standalone landing page.
And that’s all for now. We hope this article has helped you learn how to create a social media contest to grow your traffic.
You may also want to check out our guide on how to add Tweets in WordPress.
This will further help you boost your social media engagement using your website’s organic traffic.