Are you looking for the best B2B lead generation tools?
Lead generation is a key factor in the growth of any business. The flow of new potential leads can increase your communication with the right audience and maximize conversions.
With so many lead generation tools on the market, it’s difficult to select the right software that can be helpful for your business. And without the right tools, your growth will be slow.
In this article, we’ll share some of the best B2B lead generation tools that you can use to grow your business.
What Is B2B Lead Generation?
B2B lead generation is a process to identify and target potential customers that may have an interest in your brand or products. This process includes communication and engagement, so your leads can convert into paying customers.
It continues with follow-up emails to further extend communication and grow your email list. You can use the B2B lead generation tools to capture leads from your website and other marketing platforms.
Let’s take a look at the best B2B lead generation tools for small businesses.
Best B2B Lead Generation Tools
Below, you’ll find the top B2B lead generation tools for your small business website. Each tool offers different features, and you can pick the best lead generation tools that fulfill your requirements.
OptinMonster is the best lead generation and conversion optimization tool on the market. It helps you build an email list and get more leads instantly who are likely to convert into paying customers.
OptinMonster offers tons of templates for lead generation campaigns. You can create multiple campaigns on your website, including lightbox popups, floating bars, scroll boxes, gamified wheels, and more.
OptinMonster works in three simple steps: First, you select a built-in template or a black canvas and customize it using the drag and drop builder.
Second, you target users based on your marketing goals.
And then, you can analyze the results to optimize the campaign’s performance.
It also offers an advanced traffic redirection tool to send your website visitors to important pages, so you can generate leads. OptinMonster comes with powerful Exit-Intent® Technology that helps maximize your conversions and sales.
It provides analytics and insights to focus on the top pages, so you can increase your leads. You can also display attractive offers to your users to take your conversions to the next level.
Price: The basic plan starts at $9 per month with unlimited campaigns and page level targeting. If you’re looking for advanced B2B lead generation features, you can also sign up for OptinMonster Plus, Pro, or Growth plans. It costs $19 per month for the Plus plan, $29 per month for the Pro plan, and $49 per month for the Growth plan.
SeedProd is the best landing page builder tool for WordPress. It comes with hundreds of landing page templates that you can use for B2B lead generation and convert your website traffic into customers.
The SeedProd plugin lets you create sales pages, coming soon pages, opt-in pages, webinar pages, and custom landing pages in just a few clicks. It’s a powerful yet user-friendly tool with a subscriber management option to track your leads coming from any email provider.
It has premium integrations with all popular email marketing services, including Constant Contact, Sendinblue, ConvertKit, ActiveCampaign, and so on.
Using your favorite email service, you can build opt-in and lead squeeze pages to collect potential leads like a pro.
SeedProd lets you set up your landing pages in minutes. It has smart built-in sections for headers, calls-to-action, and more to create beautiful layouts without design skills.
Price: The starting price of the basic plan is $39.50 per year for 1 site license. If you’ve got multiple sites, you can choose Plus, Pro, or Elite plan. The Elite plan works on unlimited websites and comes with priority support from SeedProd experts that you don’t find in other plans.
WPForms is the most beginner-friendly WordPress contact form plugin and a B2B lead generation tool. It lets you create custom forms on your website for B2B customers to connect with you professionally.
It comes with ready-made form templates for contact forms, payment forms, survey forms, newsletter forms, user registration forms, and so on. You can use the drag and drop builder to create and customize your forms without writing any code.
WPForms has an instant notification feature that alerts your team members on new leads. This way, you can quickly respond to potential customers and create a wonderful first impression.
Moreover, you get an entry management tool to view all your leads in a single dashboard. It helps build your workflow and strategies to connect with leads at the right time and convert them into customers.
If you’re running an eCommerce site, you can also collect online payments from B2B customers using the payment form template. All forms are easy to embed on your website, and you don’t need to hire a professional developer at all.
Price: For a single site license, WPForms costs $39.50 per year. The Plus plan costs $99.50 per year and includes email services integration. WPForms also offers a Pro plan at $199.50 per year with conversational form template, surveys and polls, user journey reports, and more.
TrustPulse is a social proof notification and B2B lead generation tool. It increases the flow of your leads instantly using social proof notifications.
You can display live and verified customer activity on your website and get your visitors’ attention. It has a smart targeting feature to show the right message to the right people at the right time.
It comes with flexible design options and positions for the live user activity box. It requires a few minutes to set up and tracks any event on your website. You can also customize the activity box to match your business branding easily.
Price: The basic plan costs $5 per month for 2,500 sessions. If you’re a bigger site with more traffic, you can choose from their Plus, Pro, or Growth plans. The Growth plan is designed for eCommerce stores with up to 100,000 sessions, and it costs $39 per month.
5. Constant Contact
Constant Contact is the most popular email marketing and B2B lead generation tool on the market. It’s an ultimate email solution to connect users by reaching to their inbox and engage with them.
It comes with a smart email editor with a drag and drop feature to create and customize your emails. You can also create email templates for automated email campaigns, including welcome email to new leads, response emails to non-openers, email series, and so on.
Constant Contact has powerful list management and segmentation tools. It lets you upload your contact list from Excel, Outlook, Salesforce, or any other platform.
It also lets you track the results of your email marketing campaigns in real-time. You can see who’s opening, clicking, and sharing your emails. This way, you can improve your email campaigns to get more B2B leads.
Price: Constant Contact offers 2 plans: Email and Email Plus. The Email plan costs $20 per month with basic email marketing features. If you’re looking for advanced features, you need the Email Plus plan costing $45 per month. You should also check out our complete Constant Contact pricing guide for more details.
MonsterInsights is the best Google Analytics tool to monitor your B2B leads in the WordPress admin dashboard. It comes with real-time analytics, eCommerce reports, user behavior reports, SEO ranking reports, and other custom reports based on your settings.
You can use this tool to analyze your leads’ sources to take instant actions and further grow your B2B leads. MonsterInsights shows an analytics breakdown, including users’ devices, age, gender, and so on. It lets you create conversion goals and display results for conversion rates, transactions, and revenue.
It also tracks affiliate links, ads, and other outbound links with the link tracking feature. This way, you’ll know which resource is generating more leads, so you can invest your time and money on the right marketing platform.
Price: The starting plan costs $99.50 per year for 1 site license. If you’ve multiple websites, you need to check out MonsterInsights Pro or Agency plan. The Pro plan costs $199.50 per year for up to 5 sites, and the Agency plan costs $399.50 per year for up to 25 sites and premium support.
HubSpot is a popular CRM and B2B lead generation tool. It comes with multiple marketing and customer management tools to grow your leads, increase conversions, and make customer support accessible to your users.
The top features include email tracking software, sales email automation, lead management tool, live chat software, marketing analytics, and so on. It also provides free courses and certifications to learn about B2B lead generation from experts.
Price: It has a free plan with basic CRM and B2B lead generation tools. The starter plan costs $45 per month when billed annually.
OutreachPlus is an excellent B2B lead generation tool. It lets you send personalized outreach emails with a higher chance of response from customers.
It has a campaign wizard to monitor the performance of your marketing efforts. OutreachPlus comes with custom email templates for follow-up emails, personalized emails to potential leads, and timezone-specific emails.
Price: The starting plan costs $19 for a single user account. If you’re a big company with multiple users, you can check out their Multi-User plan for $29 with access to 10 user accounts.
9. Lead Forensics
Lead Forensics is a powerful B2B lead generation tool. It provides instant access to users’ contact information, demographics, and search behavior to connect with customers on a personal level.
It comes with a mobile application to manage your leads from anywhere in the world. This way, you can identify your leads in real-time and trigger instant notifications to convert your website visitors into customers.
Price: It has custom pricing based on your requirements. You need to connect with the Lead Forensics team to discuss your marketing investment plan and get a quote.
RafflePress is the best WordPress giveaway and contest plugin. It lets you create promotional giveaways to generate B2B leads from your website. You can use built-in giveaway templates to get more leads, improve user engagement, and grow your website traffic.
It seamlessly integrates with powerful email marketing and CRM tools to connect with potential leads. And, you can use the tracking and retargeting tools for maximum conversions.
Price: The starter plan costs $39.20 per year for a single site license. It has premium plans with additional lead generation features for larger sites.
That’s all for now. We hope this article has helped you find the best B2B lead generation tools for small businesses.
You may also want to check out our guide on how to automate lead verification in WordPress to save time.
This will further help you generate and verify leads quickly. And, as you know, more qualified leads equals more revenue!