Tag: marketing

Google Analytics 4 Introduction and Upgrade

One of the biggest differences between Universal Analytics versus Google Analytics 4 data collection and presentation is the types of reports you gain access to. With Traditional Analytics, data is organized into three tiers: Account,

Welcome WP EZI to the WP Buffs Family!

The WP Buffs family is growing! At the beginning of this year, we completed our first ever company acquisition. WP EZI – previously owned by Paul Tselekidis – is joining the WP Buffs family. This

Top 5 Email Opt In Form Examples and How to Make Them in WordPress

As with Beaver Builder, Elementor does offer a free version, which includes a drag-and-drop editor, over 40 widgets, and 30 templates. However, the premium license, which starts at just $49 per year, unlocks a suite

How We Launched Our First Virtual Event

There are definitely pros and cons to the fact that all events in 2020 are virtual. The WP Buffs team knew that in order for us to host a virtual event, it had to be