The main advantage of a responsive design approach is that you only need one site. It eliminates the need to run and update separate sites for desktop and mobile users, which saves you a lot of hassle. Plus, the technology behind responsive design is widely adopted, so it works for almost anyone regardless of device and browser.

One of the biggest challenges you need to consider with responsive design is the need to adjust to slower internet connections or mobile devices that don’t connect via Wi-Fi. Also, not only do images need to adjust to the screen size but they also often make up the bulk of the weight of a page. Therefore, it’s important to optimize them as much as possible.

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