While WooCommerce is extremely flexible, Shopify is more beginner-friendly. Therefore, Shopify is often best for developers who prefer a more done-for-you approach, as well as those who’d rather focus on product and sales management rather than design or development.
Essentially, if you have clients who intend on managing their own store and need something that doesn’t require any coding knowledge (and has little to no learning curve), Shopify is worth considering.
When comparing Shopify vs WordPress functionality, Shopify may also be the better option if you’re not looking for anything beyond basic eCommerce features. The exception to this being if you’re a large enterprise and have the budget to afford the high cost of Shopify plugins and apps. It’s also a great option for businesses with online and brick-and-mortar locations, and those that want to target more local audiences.