Newsletter Glue is a newer option that gives you a simple way to create basic WordPress newsletters. It’s targeted more towards writers and bloggers, rather than businesses or online stores. Think of it kind of like something to let you create a Substack-like experience on your WordPress site.
You can create the content for your emails using the regular WordPress block editor (AKA Gutenberg). Or, you can just automatically publish a blog post straight to your newsletter, which is great if you want to create your own sort of Substack setup where your blog and newsletter content are identical.
Overall, it’s a good option for bloggers who are looking for a simple, non-technical way to create an email newsletter. However, you shouldn’t expect automation, A/B testing, or similar advanced marketing tactics.
You’ll also need to pair it with your own email sending service, such as Sendy, Mailchimp, MailerLite, etc.
Key Features:
- Create newsletters using the native WordPress block editor.
- Dedicated blocks to improve your newsletter, such as inserting your latest content or displaying an author byline.
- Publish full blog posts straight to your newsletter, much like how Substack works.
- Requires a dedicated email marketing service to actually send the emails and manage your subscribers.
Pricing: The core version is available for free at WordPress.org. You can also purchase a premium version that adds dedicated blocks starting at $76.
Best For: Writers and bloggers who want to create simple newsletters by using the native WordPress block editor.
