If you haven’t been living under a rock, chances are you have seen a QR code: the square patterns in striking black and white are hard to miss. You have also more than likely used them, too, as they have a range of commercial, practical and even hobby uses.

Since you are reading this article, we feel it safe to assume you are looking for ways to implement a QR code on your WordPress website. Which is exactly what we’re going to teach you. But before we go into the nuts and bolts of QR code implementation, we would like to take some time to explain what a QR code is and all about the WordPress QR code use.

Here’s what we’re going to talk about:

  • What is a QR Code
  • Why Use a QR Code
  • Using QR Codes in WordPress
  • Best Tools for Generating QR Codes
  • How to Set Up a QR Code Using a Plugin
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coupon plugin, for instance) into a QR code and make it easy for mobile users to claim their discount.

Contact Links And Information

This is the online use case which corresponds to using your QR code on a business card or stationery: website visitors who want to save your contact information can always take a screenshot, but a simple QR code could hold a mailto link or even be set up to text you immediately. It could also contain your contact as a vCard file.

Download Links

If an ordinary URL is difficult enough to type to warrant introducing a QR code for mobile users, it goes double for download links. A mobile user can simply scan a QR code and start the download; the file will be on their device in no time.

App Store Links

You may be using apps as part of your business model, or maybe you are linking to apps developed by others on your website. If that is the case, you can set up device-specific QR code links, so that the user can simply scan a QR code and be taken to the appropriate app store.

Add Two-Factor Authentication

Two-factor authentication simply means that, in order to log in, a user needs to have something other than just login credentials. In this case, we are talking about supplementing the login credentials with a QR code using a plugin such as miniOrange‘s Google Authenticator, though there are other ways to set up two-factor authentication.

Email Marketing

If you practice email marketing, you could send out QR codes which only need to be scanned to access a special deal or discount.

QR Code Generator is an online tool by Bitly that helps you create QR codes with links to your website. It’s a free tool that also allows you to create codes for images, PDF files, vCards, mp3 files, links to social media profiles, and much more. The code is generated automatically once you enter your URL, upload a file, image or whatever else you want. Scan tracking is also available, and as of recently the tool allows you to add a frame around your code. The code can be downloaded as a JPG file or printed directly (SVG and EPS formats are supported).

  • Chrome users should check out the QR Code Generator extension for their favorite browser. Once installed, it allows users to quickly and effortlessly generate QR codes from free text and URL. It features real-time code creation (as you type), has a set of color and size customization options, and the code can be printed directly from the app, without having to download it. Advanced features include scanning, analyzing, decoding and reading the QR codes. This extension is completely free.
  • Dynamic QR Code – generator is a WordPress plugin available for free that has a quite interesting feature – not only it generates QR codes, but it generated dynamic codes that allow for changing the content without having to modify the code itself. For instance, if the QR code leads to a promotional page but you change that page frequently, with this plugin you won’t have to create new QR codes each time you change the page, as the changes are applied automatically. Or, you have a weekly menu that changes every seven days – thanks to the plugin, you don’t have to create a new code every week. On top of this, the plugin also allows you to track the number of scans of the code.
  • Kaya QR Code Generator is a simple and lightweight plugin with regular updates, 10k+ active installations and 4.5 star rating. It allows you to add a QR code into your pages (including side area, footer, WooCommerce product, etc), by creating a custom widget or a shortcode. The encoded content can be status or dynamic, and the plugin offers plenty of customization options (title and alignment, color, background, shadows, etc).

Kaya QR code generator plugin, because it is free and easy to use, but many other options are available – we have linked to some in the previous sections of this article.

Once you have installed and activated the plugin, navigate to Kaya Studio/QR Code Generator from your WordPress dashboard.

Kaya Studio QR Code Generator

Scroll down to find the QR Code settings section. In it, you need to enter all relevant data in order for the plugin to generate your QR code.

For the Title, we went with Visit our Facebook Store! and we linked to our Facebook store in the Content to encode in QR Code field. You can, of course, encode any information as a QR code.

We did not change the Title Alignment, nor use an Anchor link. We also left the Information repetition level at its default 7%, as we don‘t expect our QR code ever to be illegible. You can set the Size in pixels, but we will leave it at its default value.

As for the colours, we went for a dark green instead of black, but we left the background white, as contrast is mandatory.

QR Code Settings

With this plugin, your QR code can also be a clickable image. You can add a URL to it, so that a desktop user clicking on the QR code and a mobile user scanning it will get the same results. We went with the link to our Facebook store again, and checked the Open link in a new window checkbox. We didn’t use any of the other options.

Destination URL

You can then scroll up and either use the shortcode from the Shortcode Generated box, or click the Download QR Code button to download your QR code as a .png image.

We will show you how to use the QR code you have generated as part of a widget on a page, but you can use the shortcode or image as you would any shortcode or image, respectively.

To use the QR code as a widget on a page, navigate to Appearance/Widgets from your WordPress dashboard and find the widget area you want to add a QR code to. Then, click on the plus button and select the Shortcode block.

Add Shortcode Widget

Paste the shortcode generated by the plugin and click Update.

Paste Shortcode

And your QR code widget will appear on the page.

QR Code Preview

In Conclusion

From contacts to coupons, QR codes have their place in the online world, and you can generate them and implement them on your website with ease. If you feel your WordPress website can benefit from a QR code or two, now you know how to do it.

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