These days, with cloud hosting and virtual private servers, one would think that server location doesn’t matter. However, the server is still physically located somewhere, and the closer it is to your visitors, the better the website will perform for them. If your website is focused on users from a specific country or region, then you’ll obviously choose a server located in that country or region. But most WordPress websites count on international visitors, from all over the world, which is why you should opt for a hosting service with access to a global server network. Then, if the majority of your visitors is, say, from US, you will find a US-based server. Of course, your website will work fine even for visitors outside of that area, but it will perhaps be slower.
If you want to ensure the best possible performance of your WordPress website regardless of where it’s accessed from, we strongly suggest you find a host that offers access to CDN.
CDN or Content Delivery Network is a network of servers located all across the globe, storing static versions of your website. When a visitor accesses the website, it is served from the nearest possible server, assuring optimal performance and speed.
