Ranking your Joomla site is not a hard job, but it requires some skills and experience.
If you are unable to rank your Joomla site, then you are luckily at the right place. We are here to help you rank your Joomla site without any hassle.
Today, we will be taking a look at 15 effective ways which you can use to improve the SEO ranking of your Joomla site. So, let us quickly get started.
15 Ways to Improve SEO Ranking of your Joomla Site
All the ways to improve the SEO ranking of your Joomla Site are described below:-
Fix Broken Links
Broken links are also known as Dead links. These are the links which no longer exist. When someone clicks on these links, he/she gets redirected to a deleted page.
These Broken links create a terrible impact on your audience, and they also affect your ranking. So, it is essential to fix all the broken links that exist on your website. You will first have to find these links before replacing them with the working ones.
There are various tools which you can use to find these Broken links. Few examples of such tools are Broken link checker, Screaming Frog SEO spider. Google webmaster tool etc.
To know more about how to find and fix the broken aka dead links on your Joomla website, have a look at this detailed article about broken link fixing.
Use Structure Data or Rich Snippet on your Website
Schema markup or Structure Data in simple words is a code. This code helps the search engine to understand the type of content that you post on your site.
Structure Data helps your website to rank higher on Google. It also allows Google to crawl your site fastly.
Your page can also be featured in the Google knowledge graph with the help of Structure data if it is optimised in a better way.
Apart from this, if you are using Schema or Structured data on your website, it displays more information like start ratings, author and other meta details except for just meta description which encourages a visitors to click on your link.
Without Structure Data
Google Search Result After Schema Plugin Implementation
There are two methods which you can use to add structured data to your website. The first method is to insert the code manually and the second method is to use an extension- SEO Joomla Extension.
You can have a look at a detailed tutorial of adding structured data to your website here.
Improve Page Loading Speed
If you want to rank your Joomla website on the top of Google, you need to make your site load quickly.
Do you know, what can happen if your website is loading with a one-second delay?
- You can lose around 11% of your page views
- You can lose 7% of your conversions.
- 16% decrease in customer satisfaction
- You are helping your competitor to grow faster than you.
- It will give a bad user experience.
And this is just a one second delay. And a few extra second delays in website loading can damage your website as well as your business.
There are various things which you will have to do to make your website load fast and flawlessly. Some of them are finding good hosting, enabling Joomla cache, optimising website images etc.
To improve the website loading speed, we have a detailed guide for you. You can learn how to speed up your Joomla website easily.
Use CDN (Content Delivery Network)
You can also use a CDN to increase the speed of your website. A CDN helps in reducing the difference between the server and the visitor. You can have a look at Top 15 Joomla CDN services here.
Use a Good & Reputed Hosting Service
Siteground and Bluehost are some of the best Joomla hosting providers. Many others provide excellent service at reasonable prices. There are many other hosting service companies, and you can have a look at these as well.
Focus on High Quality & Relevant Content
Content is King, and if the King is not powerful, you can lose your kingdom.
So, to improve your Joomla SEO, you have to focus on generating more high-quality content. The content should be,
- More engaging than your competitors
- Should solve the user’s or visitor’s requirements.
- Must be unique and error free.
- Do not compromise with quality in the sake of increasing the word limit.
- Don’t just write for the search engine, write to solve the user’s queries and fulfil his demands.
Moreover, the better your content, the better you rank on search engine.
Optimize your images
Images are the easiest way to explain your topic. You’ll need some pictures to illustrate your article or product. Considering it, you added some high-resolution photos of your product directly from your high-end camera! It might look pretty on the website, but it has some adverse effects too.
As these will be in big so it will take more space and more time to load on your website which will make your site slow. And slow loading speed is a bad signal to Google. So you need to reduce the sizes of your images. Here are few must follow tips to optimize the images.
- Use images with proper size and resolutions.
- Try to use lightweight images
- Don’t forget to add Titles and Alt tags on your images.
- Try to use JPEG images only. Use PNG or GIF only when required.
There are many tools which can help you to reduce the size of an image. I use TinyPNG to reduce the size of images. The actual output will not have any major difference in appearance, but there will be massive in size.
Use proper Heading Tags
Headings are a crucial part of content optimization and the part of technical SEO. Without using an adequate heading within your content, you can’t expect a higher rank on Google or any other search engine.
While you start optimizing the content, use proper headings and subheadings.
Your content should be one H1 heading and then H2, H3 and other heading tags as per the requirements. Make a meaningful structure of your heading instead of using a random heading tag.
Use Outbound links within your content
Don’t worry! Outbound links are not hurting your website’s SEO. But these will help you to build the authority if you are optimizing your website with high authority and relevant outbound links.
So when you are linking an external link to your website, keep these things in your mind.
- Open all the links in a new tab. If you are opening the links in the same tab, you are increasing your bounce rate.
- Mark them with Nofollow tag.
- Do not use more than 2 or 3 links in 1000 words unless you need to give the resources.
- Do not link to low-quality and spammy websites.
- You can mark Google, Facebook, etch high authority and well-known sites as dofollow.
These are a few hacks to optimize your content with Outbound links. Let me know your views as well.
Use Media within the content
Media in between your content plays a significant role in the audience interaction. An image or video can explain a lot of good stuff to your users. Imagine you are looking for a product and they don’t have images to it?
You’ll never consider such website to deals with. An Image can grab attention, and it can tell a story behind the words, it can be used to convey a message. So make sure to add media within your content.
You can’t just rely on images, and you have to use videos as well as GIF to grab more attention from your visitors. Online video now makes up more than 74% of all online traffic. And modern video marketing isn’t just about YouTube. 500 million people watch video on Facebook every day. Snapchatters watch 10 billion videos per day. People spend 2.6x as much time on pages with video as they do on pages without.
Optimize your site for mobile devices
In 2019 the number of mobile phone users is forecast to reach 4.68 billion, that’s enough to consider that you are going to get a massive amount of traffic from mobile devices. I guess this reason only enough to make your website ready for mobile devices.
Apart from this, on April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. So now it is essential to make your website highly mobile friendly or responsive if you want to rank on Google or any other search engines.
To get a detailed insight into your website’s responsiveness, you can test your site with this Mobile-Friendly Test tool.
Get More Social Signals
Social Signals are a great way to improve your SEO ranking. So what social signals are? How can they help to improve your Joomla site’s ranking?
Social signals are the metrics which tell how humans are interacting with your content on social media like Facebook, Twitter, Reddit etc. How your content engage the peoples? Some examples of social signals are likes, dislikes, shares, votes, pins, views, etc.
As per an article on Moz, social signals have both a direct and indirect impact on organic search rankings.
Improve site structure and navigation
If you do not maintain the structure and navigation of your website the audience will start leaving the site, so it is very important to improve your site structure and navigation.
A well-maintained site will give a good first impression on your audience. A simple sitemap can help too. It can help the search engine to navigate through all the pages.
According to “The Art of SEO” “
Create, edit or delete pages on frontend
One of the most powerful features of SP Page Builder is its ability to do unbelievable things from the frontend. No page builders, nor anybody did believe that it would be possible to create, edit, or even delete Joomla pages right from the frontend! But then there is SP Page Builder, using which you can do such an impossible task in just a blink of an eye.
Add pages to the menu on frontend
After creating a page, there comes this mandatory task to assign the page to a menu item. to be linked as a new menu item using the “Add to menu” function on the frontend. Hence you can take literally 100% control over a web page.
Article editing on the frontend
By using SP Page Builder, it is possible to create a Joomla article. Not just that, you can use all the add-ons and other functionalities of SP Page Builder inside any Joomla article. What’s more interesting, when an article is created with SP Page Builder, you don’t have to go back to the backend of your website when you need to make any changes to that article. All the changes can be made right from the frontend.
A bucketload of Layout Bundles
A layout bundle is a collection of pages that a template should have. You can think of them as a slight alternative of templates. A bundle comes with pages like Home, Team, About, Contact or more depending on its nature. Therefore these bundles are almost like a complete website. You just need to click on the import button in order to use them.
Copy, paste, delete & duplicate anything
Copy pasting has been the world’s’ greatest invention in my point of view. The depth of its necessity and usability is beyond measurement. SP Page Builder brings this super-efficient feature in visual page building. You can quickly create complex layouts by duplicating existing rows, columns, and addon arrangements. Or, copy any elements of a page and paste it into the desired position.
Export and import pages
This feature is a real life saver. With SP Page Builder, you can export any pages and save them for later use. This is not just a time-saving well-suited feature to enjoy. If you’ve exported any page and later messed up (god forbid that doesn’t happen) you can always import that page and lead a happy life.
Reusable custom design
When building a web page, quite often you’ll find yourself doing the same modifications again and again. It is very time consuming and at times it gets boring. To save you from that trouble SP Page Builder brings the library system. Which allows you to save your modified add-ons and rows to the library and use them later as many times as you want.
Revolutionary Blend mode in Rows, Columns, and Add-ons
The time to amaze you with gradient effect is long gone. With the Blend mode in its pocket, SP Page Builder has no limitation to turn an ordinary row, column or even just an addon to a very stylish eye-catching one. The Blend mode enables you to create those Instagram like filters right here in SP Page Builder without having to leave the tool for a second. Not only that, you can see everything happening live as you make changes.
Major module integration
SP Page Builder offers Joomla Article, K2 and J2Store integration. Create K2 items flawlessly with visual effects. Built e-Commerce sites with J2Store and decorate with SP Page Builder. It can also be used as a Joomla module anywhere on your web page.
Device specific responsiveness
With SP Page Builder, everything you design and every web pages you create are and always will be 100% responsive regardless of the device type. You can switch to different devices and see how it looks and can make modifications as per your requirements for that type of device.
Create complex structures with easy controls
Even when you would need to create super complex layouts and structures, you’ll experience the mighty power of SP Page Builder of creating those effortlessly. You can create your desired row structures, create nested rows inside them, and play with columns with device-specific requirements.
Production Mode and Flexible Padding
The production mode enables all the CSS code generated from addons of a certain page to be stored in a separate CSS file. Thus making your website to load a lot faster. The flexible padding makes it possible to adjust padding visually without having to put pixel values blindly. Simply drag and adjust the padding for both vertical and horizontal sides.
Inline editing system
Inline editing is another revolutionary feature that you’d find in SP Page Builder. It’s no wonder why they claim that everything can be done right from the frontend using SP Page Builder. This feature enables you to change text, set text alignment, text formatting (e.g. bold, italic, underline), and add links to texts. It’s an extremely handy feature to speed up your development time.
Extraordinary Addon Collection
It is not common that you’d stumble upon a group of exceptional add-ons in a Joomla page builder. For instance, Slideshow addon is one of the most powerful and unique addons in the Joomla world, SP Page Builder introduced it in a recent version. Add-ons like Article Scroller, Animated Heading, Image Overlay, Price List and Open Street Map are in its bucket too. Its 50+ addon collection offers diverse functionality and provides everything you need to build a stunning website.
Which version suits whom?
To state the difference in one sentence, SP Page Builder (Free) version is for light use only, you can use it when creating a basic website. On the other hand, for heavyweight work, SP Page Builder (Pro) is your solution, you can transfer your imagination into reality when developing a site with SP Page Builder Pro. For a feature to feature comparison, visit the official web page.
Things that ONLY SP Page Builder offers
- Blend Mode
- Production Mode
- In-line editing
- Exclusive add-ons (i.e Slideshow, Article Scroller, OpenStreetMap)
- Create, delete, edit pages right from the frontend
- Menu assignment from the frontend
- Page exporting and importing functionality
- Add-on library to save the current state of addons for later use
- Layout release every other week
- Continuous update of the block section
After using SP Page Builder you would be able to relax and tell yourself for the first time that – “money spent well!” But if you still think it’s too much of a risk, then the free version of SP Page Builder is always there to get you started. In this article, I stated some facts about SP Page Builder. I’ll leave the rest to you if you’d go for it. At the end of the day, you are the king and the decision is yours. Don’t forget to share your experience in the comments below.
Try SP Page Builder For FREE! Download SP Page Builder