If you want to start your business effortlessly, WordPress is the best platform, regardless of the business type. After building your website, you would naturally aim to drive traffic to your website. To succeed, you need to convert the site visitors into customers. And that’s where copywriting comes in.
But the thing is, the copies need to be conversion-friendly. It is not about writing copies just using templates or a particular framework of any tool, instead, you have to come up with your creativity and try to build trust to get better conversions.
No doubt, the combination of creativity with tools like WordPress plugins can yield smashing outcomes. In this blog post, I am going to share the top 10 copywriting tips to multiply your WordPress site’s conversion.
Why Does Copywriting Matter for Conversions?
Does copywriting style affect conversion rates? The short answer is yes; copywriting plays a crucial role in converting readers into customers or collecting leads.
As it is the main communication tool between your business and customers, the right selection of words can emotionally connect your audience, highlight their pain points, and build trust with them.
When you have the trust of your audience, it becomes easier to persuade them to take action and purchase a product or service that solves their struggles.
In essence, effective copywriting is the key to successful business communication and can significantly impact your conversion rates.
10 Tips to instantly improve the conversion rate for your store
Whether you are writing copy for a website, product page, service page, landing page, or ad, the following tips can help you come out on top every time.
1. Write with Confidence
People always like to hear from someone who has expertise in that particular field. To sound like a pro in the field or a certain topic, write with full confidence. Obviously with the right information.
And confidence comes from in-depth research. Whether you are writing for a client as a freelancer or you are working under an agency, you should do enough research before even writing the first word.
If you know about the topic and you understand your audience, automatically your writing would sound like a pro. It obviously will give a boost to the conversion.
2. Maintain a Friendly Conversation
Let’s say you are the best in your industry and you want to get the full attention of your targeted audience. For this, you need to give a feel to your readers that you understand their struggle.
It becomes possible when you are talking in a friendly tone. Try to write the copies like you are talking to someone next to you. The word selection is important at this point. Instead of choosing formal words, go for more casual words.
Make it more conversational so that the readers can easily build a connection with you. That’s all about having a friendly conversation.
By doing this, you can convince the readers to take action and finally boost the conversion for your WordPress business website. Following copywriting frameworks can do the job easy for you. A framework helps facilitate writing by offering a clear structure to target and connect with your ideal audience.
3. Come up with a Unique Tone
First of all, don’t misinterpret the term unique. Here uniqueness is only about the tone. You don’t have to select some unique words to express your opinion or your saying.
Having a unique tone of voice while writing a copy is the most crucial thing for a copywriter. It will stand you out from others.
However, it doesn’t come in one day. You need to practice more and more to think out of the box. It is not about being grammatically correct and or using jargon. It is about the tone that makes your readers satisfied.
It can drastically affect the conversion rate of your business website.
4. Don’t Use Complex Terms
When we write copies, willingly or unwillingly, it’s common to use jargon words and complex terms. Copywriters often assume that the readers are educated about the topic and they are going to understand the complex terms.
In reality, readers get confused or even annoyed when there are too many complex terms even if the terms are from industry-related words.
Simple writing is always the best idea. Write everything in a plain and catchy tone that makes it easy to understand.
To avoid the complex terms in the content, you can use grammar check platforms like Hemingway to check the readability score. Work on existing words and come up with simple alternatives.
Instead of trying to write in simple sentences and easy terms in the beginning, do this once you are done with the copies and edit it before publishing.
5. Hit the Pain Point of your Readers
Do you know when a reader feels an interest to read a copy or a piece of content? Only when your copy can hit their pain point.
You need to remember that you are writing for a certain group of people who have a particular problem. If you can write the copy in a way that immediately indicates the struggling point of the targeted people, you will get better attention.
While trying to indicate the pain point, don’t go for something broad. Go for a specific thing that the product can solve.
For instance, if you are writing a copy for an email marketing software for WordPress websites, try to specify what is the USP of your product. Most email marketing software offer similar common features, like a signup form. Writing the copy focusing on those features won’t help improve conversions.
Instead, focus on the strongest feature of your product when trying to convince potential customers. After that one feature gradually builds on it to promote additional unique, standout product features.
A great way to see if the feature you’re primarily promoting is effective is to use a heatmap and A/B split test tool like Nelio.
6. Write in Short Sentences
Short sentences can be a powerful tool for increasing conversions in your copywriting. By breaking down your message into bite-sized chunks, you make it easier for readers to understand and engage with your content.
To write effective short sentences, focus on simplicity and clarity. Cut out any unnecessary words and use an active voice to create strong, punchy sentences. Try to use different sentence lengths to create a natural rhythm to your writing, and focus on one idea per sentence to keep your message clear.
After writing the copy on your WordPress website, check the write-up with Yoast SEO. It has a sentence length checker within the readability analysis feature. It can easily give you a clear idea regarding the sentence structure.
Do A/B testing in your copies with a variety of sentence lengths and optimize the conversion rate for your business.
7. Don’t Make Unrealistic Promises
As a copywriter, it’s important to avoid making promises that you can’t keep. Overpromising can lead to disappointed customers, lost sales, and damage to your brand’s reputation.
To avoid such struggles, it’s crucial to be honest about what your product or service can and can’t do. Don’t exaggerate the benefits or make false claims. This will help you build trust with your audience and establish credibility.
Focus on highlighting the benefits of your product or service in a truthful and compelling way. This will help you engage your audience and build interest in what you’re offering. If you do make a promise, be sure to follow through on it.
So be honest, focus on benefits, set realistic expectations, and follow through on your promises to build a loyal customer base and achieve greater success.
8. Limit Buzzwords
When it comes to effective copywriting, it’s often better to stick to a few key buzzwords rather than trying to use too many. Using too many buzzwords can make your writing feel like forced and unnatural, and can increase the bounce rate.
To choose the right buzzwords, start by considering your target audience. Who are they, what are their interests, and more. Use buzzwords that resonate with them and speak to their needs and desires.
keep it simple and stick to a few key buzzwords that are easy to understand and remember. The words should be relevant to your product or service. Don’t just use trendy buzzwords for the sake of it.
If you have a competitor who is doing great, you can check their copies. There is no sin in checking your competitors.
9. Be Honest with Pricing
It is tempting to play with the pricing while you are writing the copy. In fact, many copywriters do that to get initial attention.
But let me clarify one thing – playing with the price and hiding the actual cost will actually reduce the conversion rate for your website.
It is always better to mention the exact cost and pricing for a product instead of trying to hide it. A potential customer visiting your site may not come back. He/she will probably look for something else if you don’t give a clear idea about the pricing.
10. Emphasize Taking Action
As a copywriter, one of the most important things you can do is to encourage your readers to take action. Whether you’re trying to get them to buy a product, sign up for a service, or simply engage with your content, it’s essential to use language that motivates them to take the next step.
To achieve this, you should use strong call to action (CTAs). Your readers should never be in doubt about what you want them to do next. Use clear and compelling language to encourage them to take action, whether it’s “buy now,” “sign up today,” or “learn more.”
Emphasize the benefits they’ll receive from taking action, whether it’s a great deal, improved health, or increased knowledge.
Creating a sense of urgency can also be effective in encouraging action. People are more likely to take action when they feel like they might miss out on something valuable. Use language that creates a sense of urgency or FOMO (fear of missing out), whether it’s by emphasizing limited-time offers or impending deadlines.
For example, if you are writing a campaign copy consider offering a discount highlighting a deadline with the help of NotificationX. This will prompt your clients to make a purchase.
What Skills are Necessary to Write Engaging Copies?
- Creativity: A copywriter must come up with original and attention-grabbing ideas.
- Empathy: Understanding the audience’s needs, wants, and desires is crucial for creating an engaging copy.
- Clarity: Clear and concise writing is essential to avoid confusion and make the message easy to understand.
- Persuasion: Persuasive copy convinces the reader to take action, such as making a purchase or subscribing.
- Adaptability: A copywriter should be versatile in writing different formats and adapting to the client’s needs and industry.
Why is Consistency Key to Crafting Conversion-Friendly Copies?
Consistency is crucial when it comes to writing conversion-friendly copy for any business. It means keeping a consistent message, tone, and voice across all your marketing materials, creating a cohesive and clear brand message that resonates with your target audience.
Consistency helps build trust with your audience, as it shows that you are reliable, dependable, and stand behind what you say. It also enhances brand awareness, making it easier for people to remember your brand and choose you over competitors.
Clear communication is also essential, and consistency ensures that your audience understands your brand’s value proposition, what you offer, and what makes you unique. This makes it easier for them to make a decision to convert.
So, you have tips that can help you to multiply your WordPress business website’s conversion rate. However, it can be tough to implement all these ideas at once, especially since different industries and audience groups have unique needs.
To be successful, it’s important to consider what your target audience is thinking when you create content for your website. You should also try A/B testing, which means testing different strategies to see which ones work best and which ones don’t.
By doing this, you can figure out what changes you need to make to improve your WordPress business site and make more sales.